Personalization
September 4, 2019 at 10:56 am
By 2020, customer experience (CX) is expected to overtake both price and product as the key brand differentiator. This is critical for retailers to understand, as consumers today aren’t willing to compromise on either personalized experiences or security measures, especially when it comes to their personal data. Here are some ways that retailers can leverage…
August 26, 2019 at 2:34 pm
In episode 210 of Total Retail Talks, Executive Editor Joe Keenan interviews Daren Hull, chief customer officer of Vera Bradley, a women's quilted luggage, backpack, and accessories retailer. Listen in as Hull discusses why Vera Bradley has recently invested in a customer data platform (CDP), his goals to democratize access and utilization of customer data throughout…
August 21, 2019 at 10:44 am
Recently I spoke at IRCE about personalization. The conference organizers asked me to address “advanced applications of personalization technology and its results, keying in on the more advanced applications of personalization technology most consumers won’t immediately recognize as 'personalized,' but that drive positive outcomes.” Their request was understandable. We're learning more and more about how…
August 19, 2019 at 11:56 am
In 1998, economist B. Joseph Pine II wrote that the world of retail was changing. He noted that the service economy was coming to an end, soon to be replaced with an economy based on memorable experiences and shared events. Now, over 20 years later, the "experience economy" has moved from an academic theory into…
August 13, 2019 at 1:02 pm
There's a lot of research covering how specific personalization tactics have driven return on investment, but what about quantifying the cumulative effect of personalization across the customer journey? In our most recent Ecommerce Quarterly, Monetate’s researchers analyzed more than 1 million online shopping sessions across our retail customers. The goal was to see whether a…
August 9, 2019 at 11:35 am
Retail strategist Carl Boutet discusses the cultural and technological transformations retailers must make to create personalization and consistency across physical and digital platforms. Here's an exclusive interview I conducted with Carl Boutet. Anna Vander Wall: Tell us about your career path and what led you to retail. Carl Boutet: My formal retail career path started…
July 31, 2019 at 1:10 pm
Amazon.com announced Tuesday an expansion of Prime Wardrobe to offer members an exclusive personal shopper styling service. Personal Shopper by Prime Wardrobe will provide consumers with style inspirations and personalized recommendations selected by Amazon Fashion stylists. Users will complete a survey to provide stylists with their size, style and fit preferences, and stylists will choose…
July 18, 2019 at 11:50 am
Join us for this session to learn about ways to use data to provide a more customized onboarding experience.
July 15, 2019 at 10:39 am
It’s been called an apocalypse. Each time a company announces a new wave of brick-and-mortar closures, headlines predict the end of retail as we know it. However, savvy retailers aren’t going down without a fight. As the industry gears up for the year’s next major shopping events — Back to School, Black Friday and the…
July 12, 2019 at 11:03 am
Legacy brands carry legacies for a reason. They have the history, heritage and name recognition associated with brand longevity, but sometimes all those years of experience can be a hindrance rather than a help when it comes to re-evaluating tactics to attract a new audience. This is where studying the strategies of direct-to-consumer (D-to-C) brands…
