Personalization

In episode 230 of Total Retail Talks, Executive Editor Joe Keenan interviews Eli Winkler, chief marketing officer at La-Z-Boy, a leading home furniture manufacturer and retailer. Listen in as Winkler discusses the furniture retailer's history, how the business has adjusted to consumers' changing behaviors, and the technology enhancements La-Z-Boy offers shoppers in its stores and…

The notion that millennials are harbingers of the retail apocalypse is, in fact, a myth. New data from Accenture quashes this misconception, having found 82 percent of millennials prefer shopping in brick-and-mortar stores. The fact that millennials haven’t simply abandoned brick-and-mortar retail in favor of online shopping is a testament to the power of a smart, unified…

2020 is the year we all envisioned we would be driving flying cars, riding hover boards and walking around with smart contact lenses, all while communicating with our virtual personal assistant. Well … we’re still stuck in traffic, virtual reality is still a gimmick, and Alexa truly can tell the weather, play the music you…

While Prime Day started as a day of standout deals for Amazon.com, other brands adopted the concept so widely that it has become a new mid-summer shopping event. However, before we forget, until 2015, Prime Day didn’t even exist, and it’s not a real holiday at all. Prime Day was manufactured by Amazon and adopted by…

Whether you anxiously wait all year or dread the first sign of festive decorations, it’s inevitable: the holiday season is approaching and with it, the shopping rush. As consumer preferences and behaviors continue to evolve, brands and retailers need to work harder to keep up — constantly adapting marketing strategies to win over shoppers. So,…

Sam Walton said, “the secret to retail is giving the customer what they want.” But for all the money invested in brand and promotional campaigns, 50 percent of holiday spending is undecided or totally unplanned prior to purchase. That’s a pretty startling figure when you think about it. What can retailers do to capture a greater…

The holidays are just around the corner. Is your company ready? A recent Periscope By McKinsey study of more than 1,000 U.S. consumers examined shopping attitudes and behaviors for this coming holiday season. Findings not only revealed consumers’ plans, but also emerging trends with big implications for retailers. Consumers Are Seeking Inspiration With almost half…

Direct-to-consumer (D-to-C) retailers are officially gearing up for the most profitable time of the year. D-to-C has historically referred to just digitally native brands, but it now applies to every brand that's directly marketing to consumers to drive online revenue. While creative gift-giving campaigns geared toward customer acquisition tend to take center stage, D-to-C retailers…

In episode 221 of Total Retail Talks, Executive Editor Joe Keenan interviews Nizzi Renaud, chief marketing officer at Zazzle, an online marketplace that allows designers and customers to create their own products with independent manufacturers. Listen in as Renaud discusses the unique ecosystem of Zazzle's marketplace, how its custom products are manufactured, and the wide…

Marketers may not consider customer data platforms (CDPs) as being key drivers of the return on investment of holiday season campaigns, but that’s exactly the role CDPs can and do play in an increasingly complex omnichannel retail landscape. Because CDPs provide a cleansed, de-duped and unified view of every customer profile, these platforms are the…