Personalization

The key to retailer success was once very simple: provide the lowest prices on the products people wanted. Times have changed. Today’s consumer has multiple shopping options and several ways to make a purchase. It’s no longer just about the best deal; it’s about the customer experience (CX). We live in an experience economy. Making…

Netflix’s celebrated “recommendation engine” understandably gets considerable attention. Yet what's little known is that Netflix appeals to viewers not just by suggesting titles, but by showing each subscriber different cover art of the same title that are most likely to appeal to them. With a score of different covers emphasizing one aspect of a movie…

In a presentation earlier today at eTail West in Palm Springs, Calif., J.P. Knab, chief marketing officer, and Cathy Bergstrom, group product manager, marketing content, both of Overstock.com, detailed how the home furnishings brand has built a technology stack that enables it to personalize its customers' experiences, particularly through the use of content. Helping to…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss e-commerce personalization, a topic featured in a recent article published on Total Retail titled, "6 Techniques to Take E-Commerce Personalization to the Next Level," by Kate Pioryshkina of Iflexion. Real-time personalization is important for online retailers for several reasons, one…

Personalization has become a word that online retailers see everywhere — and for good reason. With the human attention span only lasting eight seconds or less, companies need to find compelling ways to engage their customers enough to keep them shopping on their site and returning for more. Recent research confirms that real-time, one-to-one personalization…

In the last decade, the word “personalization” has become a staple in all digital marketers’ dictionaries, especially those in retail organizations. But when it comes to truly implementing personalized strategies, most marketers don’t have a real sense of what consumers desire. To answer this question, we surveyed 900 U.S. consumers aged 18-64 to gauge their…

In episode 234 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ian Leslie, chief marketing officer at Industry West, a modern B-to-B and D-to-C furniture retailer. Listen in as Leslie shares the history of the brand, including its long-standing success in the B-to-B space and it's focusing on growing stronger direct-to-consumer relationships. He discusses how…

Personalized shopping is one of the hottest e-commerce trends in recent years. The thing is, it’s not a new concept. For example, David Meerman Scott, a popular marketing visionary, talked about real-time personalization back in 2010. Why is e-commerce personalization all the rage right now, then? It all makes sense. Customers are tired of sifting through…

The Scotch Malt Whisky Society (TSMWS) has been at the forefront of premium single cask whiskey production since its inception in 1983. With a new group of ambitious investors, the subscription brand needed to refocus from bottle-driven marketing and creative to a more personalized approach. The brand was working with an outdated web platform that…

Technology has changed the way consumers shop and relate to brands. As digital channels, platforms and devices continue to evolve, consumer behaviors do too. Consumers today are digitally savvy, and many have become masters at navigating the omnichannel landscape. Accustomed to being everywhere at once, they’ve become channel agnostic, turning upside down the traditional concepts…