Personalization
October 12, 2020 at 3:11 pm
Join Adobe, Winterberry Group, and Ansira for an interactive discussion to demystify decisioning and orchestration.
October 6, 2020 at 5:28 pm
2020 has seen massive shifts in the way that brands must communicate with consumers, not only to break through the noise, but resonate with them. Amid the COVID-19 pandemic, and with states in various stages of reopening, it has become more important than ever to ensure that advertising is personalized to meet the moment the…
September 30, 2020 at 2:35 pm
As consumers sheltered in place this spring, extended amounts of time at home prompted many to redecorate and take on home improvement projects. Some people tackled projects they couldn’t otherwise get to after a typical in-office work week, while others rushed to visit the websites of online retailers like Room & Board to explore the possibilities of…
September 3, 2020 at 10:14 am
The retail experience was undergoing a transformation even before the current pandemic forced massive changes in shopping behavior. A 2019 survey revealed that 92 percent of 1,400 retail leaders identified "reinventing the customer experience" as their top business priority. However, with the new reality we’ve all been forced into, the stakes for retailers are higher…
August 25, 2020 at 9:34 am
Between November 2019 and January 2020, shoppers across the U.S. bought a record amount of goods, about $1.1 trillion, approximately 5 percent more than in 2018 over the same period, according to Deloitte. This is good news for the fashion and beauty industry at large, however, there’s a growing problem in retail that may reach…
August 11, 2020 at 3:26 pm
In today’s shopping environment, consumer habits change by the day. One day shoppers may browse social media for a particular product, and the next, they browse different websites for the same product. Consumer behavior was already shifting towards digital before the coronavirus crisis. The COVID-19 pandemic, with its stay-at-home orders, has taught even the most…
July 20, 2020 at 4:10 pm
Verizon Media today announced the launch of Groceries from Walmart, a Yahoo Mail feature that enables users to browse, add to cart, and purchase essential groceries from Walmart within Yahoo Mail. According to Verizon Media, this is the first time that email users can fill a shopping cart from their inbox, streamlining their shopping experience from…
July 14, 2020 at 12:52 pm
Data has dramatically redefined the brand experience over the last decade. In some cases, it has migrated from outside the more traditional landscape — being compounded to reveal insight into consumer behavior — to data points that now can highlight why consumers make decisions in real time as they move through the physical world. Needless to…
July 10, 2020 at 12:56 pm
The majority of consumers — 80 percent to be exact — say they’re more likely to shop with a retailer that offers personalized experiences. The preference for personalization is so strong that 78 percent of customers won’t even engage with an offer that hasn’t been made relevant to them. Delivering on Personalization Pays Off Businesses that…
July 8, 2020 at 12:41 pm
Recent data found that nearly 70 percent of shoppers have made multiple buy online, pick up in-store (BOPIS) purchases, and over half have decided where to buy a product online based on whether they can pick it up in-store. BOPIS continues to grow in popularity among consumers, and for good reason — it combines the…
