Personalization
November 10, 2020 at 10:40 am
The holiday season can certainly be a demanding time for retailers. Juggling the unpredictability of supply and demand, an increased volume of shoppers, and maintaining a competitive edge are tough. Throw in a global pandemic, and it becomes a whole different "nightmare before Christmas." This year, retailers need to be even more meticulous in their…
November 10, 2020 at 9:47 am
The resilience of retailers, both big and small, has been on full display this year. Faced with stay-at-home orders that limited shopping in physical stores, retailers upgraded their websites and mobile apps to handle more traffic. In addition, they launched new services like curbside pickup. While we’ve unfortunately heard numerous reports of businesses having to…
November 5, 2020 at 6:11 pm
In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss 2020 holiday retail predictions, as written in a recent Total Retail article by Michael Osborne, president and CEO of SmarterHQ. Despite all the uncertainty retailers are faced with, the article outlines three trends that retailers should expect and capitalize on…
October 28, 2020 at 3:12 pm
Fall is here, and for some that means pumpkin spice lattes, knit sweaters and a family trip to the apple orchard. For us in the retail industry, it’s prep time for the holiday shopping season craze. And with 2020 having its fair share of uncertainties and surprises, many are questioning what’s in store for the…
October 12, 2020 at 3:11 pm
Join Adobe, Winterberry Group, and Ansira for an interactive discussion to demystify decisioning and orchestration.
October 6, 2020 at 5:28 pm
2020 has seen massive shifts in the way that brands must communicate with consumers, not only to break through the noise, but resonate with them. Amid the COVID-19 pandemic, and with states in various stages of reopening, it has become more important than ever to ensure that advertising is personalized to meet the moment the…
September 30, 2020 at 2:35 pm
As consumers sheltered in place this spring, extended amounts of time at home prompted many to redecorate and take on home improvement projects. Some people tackled projects they couldn’t otherwise get to after a typical in-office work week, while others rushed to visit the websites of online retailers like Room & Board to explore the possibilities of…
September 3, 2020 at 10:14 am
The retail experience was undergoing a transformation even before the current pandemic forced massive changes in shopping behavior. A 2019 survey revealed that 92 percent of 1,400 retail leaders identified "reinventing the customer experience" as their top business priority. However, with the new reality we’ve all been forced into, the stakes for retailers are higher…
August 25, 2020 at 9:34 am
Between November 2019 and January 2020, shoppers across the U.S. bought a record amount of goods, about $1.1 trillion, approximately 5 percent more than in 2018 over the same period, according to Deloitte. This is good news for the fashion and beauty industry at large, however, there’s a growing problem in retail that may reach…
August 11, 2020 at 3:26 pm
In today’s shopping environment, consumer habits change by the day. One day shoppers may browse social media for a particular product, and the next, they browse different websites for the same product. Consumer behavior was already shifting towards digital before the coronavirus crisis. The COVID-19 pandemic, with its stay-at-home orders, has taught even the most…
