Personalization

No one could have predicted this year’s drastic shift in consumer behavior as shoppers were relegated to their homes, or that this behavior would solidify into habit even as lockdowns eased. Retail, of course, shifted online, as there was no other option for consumers. However, the magnitude of this e-commerce shift and the evidence that…

Luscious red lipsticks, dramatic eyes, seasonal shades, and colors that pop: it’s obvious why retail and beauty advertisers have historically leaned into visual-centric marketing strategies, opting to spend on digital display, video and native. The flip side of this approach? They may miss the opportunity to play to consumers’ other senses — most notably, sound.…

This year, retailers will need to capture the imagination of consumers as they consider the holiday season like no other. Immersive online experiences that are beautiful, personal, innovative and value driven will rule the season across every price point. To deliver a digital customer experience that's memorable and engaging for the 2020 holiday season, most…

Superior customer experience (CX) has long been understood by marketing teams as a driver of new revenue and business growth. However, brands must now re-evaluate strategies for meeting a shifting set of customer expectations. The ever-changing consumer is reflected in a new study from the U.S. Commerce Department, which found that e-commerce sales in Q2 2020…

It’s hard to believe we're in the eighth month of the pandemic. As we settle into, dare I say, a “new normal,” many are reflecting how much has happened and what we could have done differently in our business or personal lives. A “black swan” event like the current pandemic leads us to live in fear,…

Learn how to deploy a personalized AI shopping assistants within 1 week, without backend integration.

The holiday season can certainly be a demanding time for retailers. Juggling the unpredictability of supply and demand, an increased volume of shoppers, and maintaining a competitive edge are tough. Throw in a global pandemic, and it becomes a whole different "nightmare before Christmas." This year, retailers need to be even more meticulous in their…

The resilience of retailers, both big and small, has been on full display this year. Faced with stay-at-home orders that limited shopping in physical stores, retailers upgraded their websites and mobile apps to handle more traffic. In addition, they launched new services like curbside pickup. While we’ve unfortunately heard numerous reports of businesses having to…

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss 2020 holiday retail predictions, as written in a recent Total Retail article by Michael Osborne, president and CEO of SmarterHQ. Despite all the uncertainty retailers are faced with, the article outlines three trends that retailers should expect and capitalize on…

Fall is here, and for some that means pumpkin spice lattes, knit sweaters and a family trip to the apple orchard. For us in the retail industry, it’s prep time for the holiday shopping season craze.  And with 2020 having its fair share of uncertainties and surprises, many are questioning what’s in store for the…