Personalization
June 23, 2022 at 4:22 pm
Since the introduction of Apple’s App tracking transparency policy changes, retailers have been searching for ways to rebuild the lucrative world of highly targeted social media advertising. When you add today’s inflationary pressure, brands are being forced to rethink their growth strategies and determine how to keep up with other shifts happening in digital advertising.…
June 21, 2022 at 8:12 pm
Did you know that e-commerce sales are projected to surpass $1 trillion in the U.S. market by the end of this year? To take advantage of the market opportunity, retailers will need to successfully reach and engage customers through strategic marketing campaigns. However, with new privacy regulations on the rise, e-commerce brands will need to…
June 15, 2022 at 5:48 pm
Personalization enables interactions with shoppers to be unique. Given the rise of data privacy concerns, brands must be creative in using data to personalize customer journeys. This is where non-personally identifiable information (non-PII data) comes in. What is non-PII data and its role in personalization on e-commerce sites? How can online brands leverage it to…
June 9, 2022 at 3:59 pm
When consumers exchange their data with brands and retailers as currency, they want to know that their information is being used to deliver better customer experiences. Previously, customers may not have known that their personal information was being collected and stored by their favorite stores. But over the past few years, we've experienced major shifts…
May 24, 2022 at 11:45 am
Are you ready to hear an uncomfortable truth? Today’s e-commerce search mechanisms are still firmly based on technical concepts developed over 20 years ago. They often leave consumers frustrated and unengaged, resulting in churn or missed sales opportunities. Facets and search bars are static mechanisms that reflect a technical search engine perspective. Recent personalization technology…
May 17, 2022 at 12:51 pm
Today, with consumer loyalty up for grabs, personalization matters more than ever before. In fact, more than 71 percent of consumers now expect companies to deliver personalized interactions, and 76 percent express frustration when this doesn’t happen. If you’re trying to improve the consumer experience, enabling predictive personalization is a must. Predictive personalization allows you…
May 16, 2022 at 11:43 am
Artificial intelligence (AI) can help e-commerce brands and retailers deliver valuable customer experiences across online channels. Implementing AI may seem like a daunting task due to its underlying complexity and various applications, yet nothing could be further from the truth. With the proliferation and increasing adoption of AI across the retail industry, there are now…
May 10, 2022 at 9:21 pm
As marketers, we're being asked to prepare for a world without third-party cookies, where retargeting some consumers after they leave our site will be much less reliable, if not impossible. This challenge is particularly significant for anonymous site visitors who haven't registered, nor shared any personal contact information. Meanwhile, even for known visitors on whom…
May 3, 2022 at 2:38 pm
Online is now firmly cemented as the go-to shopping channel for many consumers, whether it be for the final purchase or for research at home or on the go. While convenience and ease of use are keeping people online, shoppers still face frequent issues when making a digital purchase. Coveo’s annual Relevance Report looks at…
April 28, 2022 at 11:34 am
To describe the job of today’s digital marketer as competitive would be a major understatement. Standing out in the noisy crowd is a challenge that never ends — and actually connecting with your audience makes that task seem positively Herculean. Yet that’s what the top retail marketers do every day. They not only stand out, but…
