Personalization

We’ll dive into the common blind spots that cause shoppers to bounce, carts to get abandoned, and revenue to slip through the cracks.

2024 was the ultimate retail rollercoaster — and not the fun kind you find at a theme park. With rising and falling inflation, jobless claims and consumer sentiment, retailers had a lot to toss and turn about last year. As we venture further into 2025, all eyes are on retailers. Will they adapt to shifting…

As 2025 unfolds, retailers are executing their plans and capitalizing on opportunities throughout the year. However, customers are increasingly becoming conscious of their purchasing habits. Crafting impactful campaigns is essential to not only drive immediate sales but also to earn consumer loyalty and retention in the long term. According to Statista, 78 percent of consumers…

In today’s retail landscape, standing out requires more than a wide selection of products or competitive pricing. Shoppers want curated, meaningful experiences — both online and in-store — that speak to their specific needs and interests. By adopting strategies rooted in personalization, specialization, and data-driven decision-making, retailers can gain a competitive edge, foster deeper customer…

In today's world, mega-retailers have changed the way we shop. They offer same-day delivery and auto-shipment and sell cheaper versions of popular brands. Because of this, consumers now expect faster, easier transactions. Yet, they also want a personal touch. In fact, recent data tells us that of consumers who preferred to shop small this past…

Imagine logging onto your favorite social platform and seeing a digital avatar of yourself modeling a brand’s latest loungewear or, more surprising, underwear. Creepy? Cool? Maybe both? According to The Verge, Meta announced that it’s testing a new feature that creates artificial intelligence-generated content for you “based on your interests or current trends,” including some…

While the festive holiday shopping season is in full swing, this year retailers and consumer goods companies face a pressing challenge: a shorter period between Thanksgiving and Christmas. With five fewer shopping days and economic pressures making consumers more price-sensitive, companies need to act fast if they want to engage shoppers. Amid these challenges lies…

When it comes to holiday marketing, email remains one of the most powerful tools in a brand’s arsenal. From festive family feasts to last-minute shopping sprees, consumers look to their inboxes for inspiration, offers and solutions during this bustling season. For grocery and CPG marketers, October through December isn't just a peak shopping period —…

Embedded finance refers to the integration of financial services into non-financial platforms, enabling businesses such as retailers to offer banking, lending, insurance and payment services directly within their existing products. This can improve customer satisfaction, loyalty and open new revenue streams. In fact, one study predicts that embedded finance revenue will increase 148 percent from…

During this 2024 holiday season, retailers are navigating a rapidly evolving landscape of consumer behavior, technology, and economic uncertainty. To stay ahead, brands must adopt innovative approaches to reach and engage their audiences, especially as holiday promotions begin earlier each year. In fact, analysts predict moderate sales growth of 2.5 percent to 3.5 percent, with…