Personalization

While the festive holiday shopping season is in full swing, this year retailers and consumer goods companies face a pressing challenge: a shorter period between Thanksgiving and Christmas. With five fewer shopping days and economic pressures making consumers more price-sensitive, companies need to act fast if they want to engage shoppers. Amid these challenges lies…

When it comes to holiday marketing, email remains one of the most powerful tools in a brand’s arsenal. From festive family feasts to last-minute shopping sprees, consumers look to their inboxes for inspiration, offers and solutions during this bustling season. For grocery and CPG marketers, October through December isn't just a peak shopping period —…

Embedded finance refers to the integration of financial services into non-financial platforms, enabling businesses such as retailers to offer banking, lending, insurance and payment services directly within their existing products. This can improve customer satisfaction, loyalty and open new revenue streams. In fact, one study predicts that embedded finance revenue will increase 148 percent from…

During this 2024 holiday season, retailers are navigating a rapidly evolving landscape of consumer behavior, technology, and economic uncertainty. To stay ahead, brands must adopt innovative approaches to reach and engage their audiences, especially as holiday promotions begin earlier each year. In fact, analysts predict moderate sales growth of 2.5 percent to 3.5 percent, with…

The holiday shopping season can influence more than end-of-year revenue — it can serve as a catalyst for retailers’ success in the new year. First-time and returning shoppers alike emerge in droves during the holiday season, but they can just as quickly disappear when the holidays are over. And most of them are gone without…

As the path to purchase evolves, “adaptive retail” is the latest term that's set to take hold of marketers’ lexicons. But what exactly does this term mean? In short, “adaptive retail,” or adaptive retail strategies, refers to tailored shopping experiences that focus on giving shoppers exactly what they want through convenience, personalization and seamless shopping…

As customer experience (CX) continues to be the primary competitive differentiator for retailers, artificial intelligence (AI) presents a pivotal tool for driving innovation and personalization. Retailers that embrace AI-driven strategies are not just enhancing their customer experiences, they're rethinking how to build and maintain relationships across the entire customer journey. However, as AI becomes more…

What if retailers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers and more? Furthermore, what if your brand’s marketing plan could adapt in real time to meet each customer’s evolving preferences and…

If you listen closely, you may hear the holiday bells jingling in the near distance as retailers start preparing for the peak holiday season. A key focus this year is how to navigate evolving consumer sentiment and continue delivering value for cost-conscious shoppers. Many people are facing considerable stressors already, so retailers should seek out…

At its inception, digital for retail and commerce promised total visibility, reporting and optimization of each customer’s interactions with a brand across their lifetime. That promise is the foundation of online marketing. But while companies that invest in digital experience generate an incredible quantity of data, they often feel burdened by its volume. And they…