Personalization

As customer experience (CX) continues to be the primary competitive differentiator for retailers, artificial intelligence (AI) presents a pivotal tool for driving innovation and personalization. Retailers that embrace AI-driven strategies are not just enhancing their customer experiences, they're rethinking how to build and maintain relationships across the entire customer journey. However, as AI becomes more…

What if retailers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers and more? Furthermore, what if your brand’s marketing plan could adapt in real time to meet each customer’s evolving preferences and…

If you listen closely, you may hear the holiday bells jingling in the near distance as retailers start preparing for the peak holiday season. A key focus this year is how to navigate evolving consumer sentiment and continue delivering value for cost-conscious shoppers. Many people are facing considerable stressors already, so retailers should seek out…

At its inception, digital for retail and commerce promised total visibility, reporting and optimization of each customer’s interactions with a brand across their lifetime. That promise is the foundation of online marketing. But while companies that invest in digital experience generate an incredible quantity of data, they often feel burdened by its volume. And they…

As the e-commerce landscape continues to evolve with the emergence of artificial intelligence and predictive capabilities, data-driven identity-based strategies will play an increasingly vital role in driving growth. The question is, “How?” By leveraging first-party data and predictive analytics, e-commerce brands can build an identity-based marketing strategy that enhances lifetime value (LTV), ensuring long-term profitability.…

In episode 460, Editor-in-Chief Joe Keenan interviews Kristen Elmer, senior director of e-commerce and lifecycle marketing at Bark, the world’s most dog-centric company offering the best products, services and content for dogs and dog parents, including its BarkBox monthly subscription. Listen in as Elmer provides an overview of the Bark business (0:50), her role (3:10),…

“Hello Mr Yakomoto, welcome back to The Gap. How did those assorted tank tops work out for you?” Ever since Tom Cruise walked into The Gap as pre-crime chief John Anderton and was greeted by a 3D hologram asking him about his purchase from an eye scan, the "Minority Report" became an instant "future of…

The ability to offer personalized shopping experiences has long been a cornerstone of digital marketing success. Brands often target specific segments within their ideal market demographics when executing digital ad buying and customer relationship activities like email and SMS marketing. So why don't brands also create segmented versions of their digital storefront(s)? The practical challenges…

Today’s consumers crave personalized shopping experiences, as retailers are well aware. After all, these heightened demands are what have led most brands to invest significant time and resources to customize how consumers shop, ranging from suggesting relevant products and reminding shoppers when to replenish products, to creating interactive experiences to help shoppers identify and discover…

Imagine a time when walking into a store meant being greeted by an associate who knew your size, taste, budget and buying history. Instead of a generic "How can I help you?" they’d say, "How did you like your Hoka running shoes? Would you like to check out the brand's latest pair? It offers the…