Payment Options
April 12, 2017 at 9:32 am
As the Easter sales season wraps up, online merchants are forming strategies to draw consumers to their sites. For e-commerce merchants striving to maintain a competitive edge this spring, intelligence will be a key contributor to their success. "Big data" is a buzzword that's oft mentioned, but merchants which effectively leverage the data generated by…
April 4, 2017 at 2:28 pm
As the Easter sales season wraps up, online merchants are forming strategies to draw consumers to their sites. For e-commerce merchants striving to maintain a competitive edge this spring, intelligence will be a key contributor to their success. “Big data” is a buzzword that’s oft mentioned, but merchants which effectively leverage the data generated by […]
April 4, 2017 at 9:31 am
The checkout page is the last and most important step in any online shopping journey, heavily affecting both a customer’s experience and a company’s bottom line. Yet retailers often overlook their checkout page when considering how to bring tech updates to their e-commerce sites. One feature that retailers are increasingly recognizing the value of is…
February 28, 2017 at 6:47 pm
The recent news about Amazon.com and PayPal discussing a partnership makes sense on several levels. Both companies possess valuable assets, and their alliance would likely benefit both companies here and abroad. However, the potential deal terms could also raise concerns, particularly but not exclusively among third-party sellers. Offering Amazon customers a PayPal option at checkout…
February 24, 2017 at 11:34 am
Americans are growing increasingly wary of credit cards. The percentage of Americans under 35 holding credit card debt has reached its lowest level since 1989 — when the Fed first began collecting this data. And 70 percent of millennials believe how we pay for things will be totally different in as little as five years.…
January 5, 2017 at 9:28 am
Mobile is where most customers like to shop, having recently surpassed desktop in traffic volume, but the process isn’t always streamlined, which is most evident in smartphones’ lower conversion rates. Browsing and adding items to a cart is fun, fast, and easy. Checkout is another story. Checkout is a major headache in mobile buying, but…
January 4, 2017 at 10:04 am
The patent for Amazon.com's one-click payment technology is expiring this year, meaning other online stores may adopt similar payment methods. Amazon first applied for the patent in 1997, and was granted it in 1999. Over the years, the online retailer has defended its exclusivity in court. For example, Apple paid Amazon an undisclosed amount to develop…
December 21, 2016 at 10:05 am
This holiday season, shoppers trying to afford everything on their wish list might need an alternative to paying with plastic. According to Deloitte, about 17 percent of all holiday shoppers will use some sort of layaway program to buy gifts this year. For many shoppers, layaway has served as a traditional alternative to using credit…
December 20, 2016 at 7:38 am
Mobile is where most online customers like to shop, having recently surpassed desktop in traffic volume. However, the process isn’t always streamlined, which is most evident in smartphones’ lower conversion rates. Browsing and adding items to a cart is fun, fast and easy. Checkout is another story. Checkout is a major headache in mobile buying … at…
December 15, 2016 at 4:27 pm
In episode 66 of Total Retail Talks, Aaron Magness, chief marketing officer for Betabrand, an online apparel retailer and crowdfunding platform, discusses how the company is using an alternative payment method (APM) from Affirm to increase its site conversion rate. In addition, Magness offers his advice to other retailers looking to integrate APMs into their…
