Payment Options
As retailers adjust to the ever-changing landscape and shifting consumer spending behaviors due to COVID-19, getting the most out of every sale becomes a crucial strategy. Now, retailers not only need to drive shoppers to their e-commerce site, but once there, really need to maximize efforts to encourage greater sales, repeat shopping, and decreased cart…
Calling these days "unprecedented times" is an understatement. Along with all the uncertainties, what we do know is that mobility restrictions are critical to public health, and this takes a tremendous toll on retail. Brick-and-mortar stores are closed, and there's a major shift towards e-commerce. Consider that e-commerce sales shot up by 40 percent in the U.S.…
Understanding the customer and their journey must include understanding the final step in any purchase: payment. What do people want from the payment process, which payment methods are preferred, why do people have these preferences, and how much does it affect their proclivity to purchase? Unpacking the answers is pivotal, as 88 percent of consumers…
It won’t be long until we move from the current commercial market into one where our needs will be automatically met and there will be very little "buying" left. Retailers can prepare for the end of buying by focusing on a few key areas: 1. Form Your Ecosystem At the moment, most products and services…
In the past decade, innovations in technology have provided incredible convenience for the average consumer. The combination of digital and physical retail offers consumers more choice over where, when and how they buy. In addition to digital tools and services, however, shoppers still want the human touch. Though mobile and online shopping have greatly transformed…
Contactless payments burst onto the U.S. shopping scene this past year, with the number of contactless cards in the market tripling in 2019. It’s no wonder why the rate of adoption is accelerating: Faster, easier and more secure compared to traditional methods, the impact of contactless payments have impressed both consumers and retailers. As more…
With 40 percent of U.S. internet users predicting direct-to-consumer (D-to-C) brands will account for at least 40 percent of their purchases over the next five years, D-to-C brands have everything to gain in 2020 and beyond. D-to-C companies have disrupted traditional retail and found innovative ways to connect with mobile, digitally savvy shoppers. Much of…
Globally, e-commerce is on the rise as consumers can purchase goods from anywhere in the world with the click of a button. The days of waiting in long lines on Black Friday are over. And consumers can still receive many of the same, and sometimes better, deals as those who venture to brick-and-mortar store locations.…
Visa Inc. is planning the biggest changes in a decade to the rates U.S. merchants pay to accept its cards. The company’s interchange rates — fees charged every time a consumer uses a card — will go up or down depending on the merchant and the way a consumer pays for their purchases, according to…
Businesses have become all too quick to market to Gen Z, the emerging buyers continuing to dominate headlines. However, it could be dangerous to focus so heavily on these new consumers when we’ve barely begun to understand millennial shoppers. Looking ahead is important, but brands are just chasing the shiny new object by pivoting right…