Order Fulfillment

The Jones Group to Acquire Brian Atwood Designs
June 5, 2012

Jones Group Inc. announced that it is deepening its partnership with world renowned designer Brian Atwood through the acquisition of the Brian Atwood brand. The transaction will bring Brian Atwood's existing and future collections, inclusive of his luxury shoe collections, into the Company's portfolio and furthers Jones' strategy of acquiring and nurturing the world's best creative talents and designer brands to infuse a strong design-driven perspective in the Company's portfolio. 

Free Whitepaper: comScore's Online Shopping Customer Experience Study
June 4, 2012

What matters most to online shoppers? Hint: It has less to do with specific products and everything to do with communication, and that includes shipping and returns. You'll find key insights into what makes online shoppers click, consumers’ online shopping preferences, what shipping and post-purchase services enhance the customer experience most, and more with this fact-filled whitepaper. Check it out here!

American Apparel Fights to Be Made in America
June 4, 2012

Thousands have factory jobs in American Apparel's downtown Los Angeles plant. CEO Dov Charney wants it all made in America. But recently he's talked of importing. 

Haband to Close Georgia Distribution Center, 89 Jobs Affected
June 4, 2012

Haband plans to close its distribution center in Eatonton, Ga., putting 89 people out of work, reports the Macon Telegraph. Notice of the closure was posted on the Georgia Department of Labor’s business layoff/closure list, the newspaper reported. New Jersey-based Haband is a family-owned business that has offered men’s and women’s apparel and accessories by direct mail since 1925, according to a statement on the company’s website. 

Take Control of the Online Experience to Increase Conversions
May 22, 2012

Giving potential customers the information they actually want is one of the most effective ways to grab their attention in today's fragmented media landscape. With the right tools in place, once you have a visitor's interest, it becomes easier to guide individual website experiences, with conversion as the ultimate goal.

What you will learn:

- The importance of making a great first impression through relevant website content
- How PODS employed a relevancy strategy to double its percentage of business that is booked online
- How to use customer segmentation strategies to drive more relevant content
- How triggered marketing campaigns can help improve the online retail experience

9 Ways to Squeeze More ROI Out of Your Shopping Cart
May 21, 2012

Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing in the order form. The good news for online retailers is that modern e-commerce software lets them easily adapt these proven promotional techniques to an online environment to lift average order sizes, revenues and profits.

You Will Learn About:

- Free Shipping
- Premiums
- Discounts
- Coupons
- and more!

Top 10 Steps to a Successful Content Marketing Strategy
May 21, 2012

Digital Content is everywhere - your website, blogs, social media outposts, and every mobile device imaginable. And with customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.

This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.

What you will learn:

- What is content marketing management
- Why you should treat content like a critical business asset
- How to understand the content needs of your audience
- Why maintaining an editorial calendar is so important
- Why you need to give your content a "voice"
- Why content management and web analytics tools can best help you deliver relevant content

Free Whitepaper: The 3 T's of Modern Marketing: Team, Technology, Tools
May 17, 2012

A new digital marketing landscape is beckoning; how can you be sure you're prepared? With the simultaneous explosions of mobile, social networking, Wi-Fi and constant connectivity, we're creating a world that constantly offers more, with more selection, more options and more more than ever before.

More than 3.5 billion pieces of content are shared weekly on Facebook alone — certainly the fastest growing of the social platforms, but definitely not the only one. It's simply not enough to call this digital landscape "modern marketing" anymore.

Key points you'll take away from this free whitepaper include the following:

  • how to build the best team, insource vs. outsource;
  • what are the right tools for your marketing strategy — content management, e-marketing, web analytics and e-commerce;
  • how to choose the most effective technology for your company goals — SaaS vs. perpetual, integrated vs. multiplatform; and
  • how to tie all three together to increase traffic, visitor engagement and conversions.

Free Whitepaper: List Marketing or List Madness: Exorcise the Demon of Bad Data
May 14, 2012

Uncover the ins and outs of selecting the right list provider. Check out this free whitepaper, which covers the following: tips to identify audiences that respond; pros and cons of house, purchased and rented mailing lists; important details about list owners, managers and brokers; and how to sort through the clutter to get the best lists possible. Download this free whitepaper to find the right list partner for you.

Workers, Unions Protest in Seattle Over Amazon Warehouse Conditions
May 11, 2012

Approximately 35 people from the SEIU and Teamsters unions and Working Washington were protesting working conditions at Amazon.com's warehouses in Pennsylvania. Two former workers from Pennsylvania warehouses were on hand to share stories of what they said were extremely hot conditions, long hours and an unfair points system for workers. Protesters said Amazon did not respond to complaints and news reports about the working conditions by installing air conditioning and fans, but instead punished workers for getting sick.