Order Fulfillment

For online retailers, the last mile is a critical element to the customer’s overall brand experience, covering the entire spectrum from website browsing to purchasing a product and, finally, to receiving a delivery. While the last mile is critically important to the customer’s brand experience, it contributes an estimated 53 percent to the total shipping…

Amazon.com is reportedly expanding ultrafast delivery options and devoting more resources to facilities and services structured to deliver packages to customers in less than a day, according to a Feb. 26 report in The Wall Street Journal. The expansions are happening at a crucial point for Amazon, which faces competition for fast delivery options while CEO Andy…

Target announced this week that it will spend $100 million to build a larger network of supply chain hubs to speed up and lower the cost of delivering online orders. The retailer plans to have at least 15 of the facilities, dubbed sortation centers, by the end of January 2026. It already has opened nine…

E-commerce is fast becoming the lifeblood of the retail economy. In 2021, the e-commerce industry generated $5.2 trillion worldwide, with a 56 percent increase expected by 2026. With statistics like these, it's no surprise that e-commerce has become a driving force for businesses of all sizes. However, serious blind spots threaten that profitability. Entering the next…

Amidst skyrocketing digital advertising costs and uncertain macroeconomic conditions, direct-to-consumer (DTC) brands that once relied primarily on social advertising to drive customer acquisition are now seeking new ways to reach consumers. Companies like cosmetics maker Jones Road Beauty are shifting ad spend from early DTC mainstays Facebook and Instagram to platforms like TikTok that drive…

In an era of omnichannel dominance that has been fueled by evolving customer preferences, the dynamics of fulfilling customer orders has changed. Some retailers are fulfilling orders from a distribution center, while others fulfill orders from their stores. And some are doing both. With multiple options, ongoing disruptions and ever-changing consumer demands, how does a…

Throughout the pandemic, we witnessed a massive surge in e-commerce and acceleration in digital transformation by many companies that had been, up until then, slow adopters. Online ordering for everything from groceries to toilet paper to fitness equipment and home office furniture became the norm — and has only recently slowed down after businesses were finally…

When it comes to e-commerce fulfillment, there are key metrics you should be thinking about when aiming to make good on promises to your customers. There's one metric in particular that many brands might not be putting at the top of their list, but they should. It’s the “perfect order” metric — a collection of key…

E-commerce sales rose steadily the first half of 2022, with sales increasing 2.7 percent between Q1 and Q2. But even with the coming holiday sales surge, that trend might not continue. In fact, some reports predict that the number of online orders this holiday season will be down 5 percent compared to 2021. Why? And…

Adapt or fail. That's a choice retailers are often forced to make given the pace of change in the world today — especially when it comes to logistics. It's more important now than ever for retail leaders to ensure critical aspects of business, like their fulfillment operations and last mile delivery, are streamlined. Fortunately, this…