Online Video

The whole state of retail is in flux — and it's anybody’s guess what the future holds for consumers, retailers and shopping, especially as the holiday season approaches. All we know is that consumers and retailers alike want to get back to normal. But what will normal be? Will consumers ever feel truly safe shopping…

As a lifestyle habit, consumers turn to their smartphones for everything from answering simple questions, researching products and making shopping decisions, to scrolling through social media feeds to stay connected. For this reason, brands have the opportunity to engage with consumers at timely moments via their most personal devices. User behavior has evolved as consumers…

YouTube is the world’s leading source of on-demand video content, with over a billion daily users. With such a large, receptive audience to potentially be tapped, it’s no wonder brands consider their YouTube presence vital for business. A recent HubSpot State of Inbound report indicated nearly half (48 percent) of marketers in the U.S. are…

The number of YouTube channels earning over six figures grew by more than 40 percent in 2018. YouTube may have started out as a place on the internet to share funny and shocking videos, but in 2019 it’s becoming one of the premier advertising platforms in the world, mainly through influencer marketing videos. To better understand…

Here are a couple of video advertising tips that you can employ based off the different consumer mind-sets of the holiday season.

We’ve all heard the saying, “A picture is worth 1,000 words.” But did you know that your brain actually processes videos 60,000 times faster than text? In a crowded, direct-to-consumer space, video can be leveraged as a valuable way to help create connections, as well as help e-commerce companies stand out to their target customer.…

In this webinar, you’ll learn how to navigate the influencer marketing industry and avoid influencer fraud.

Short-form video content is gaining traction across industries, and investors and brands alike are taking notice. This month alone Jeffrey Katzenberg raised $1 billion for his short-form video venture NewTV, and Beijing-based Bytedance Technology Co., owner of the wildly popular short-form video platforms Tik Tok and Musical.ly, has a rumored aim to raise $3 billion…

Who doesn’t love Tasty, BuzzFeed's buzzy online cooking video channel? Apparently, not many people. The go-to destination for recipe inspiration is now the world’s largest social food network with 73 billion lifetime video views. Currently, Tasty reaches 540 million people globally via social platforms including Facebook, YouTube and Snapchat; its website and app; and through…

Herman Miller, a designer, manufacturer and retailer of office and home furniture, is tapping IBM Cloud Video’s live streaming video technology to connect with its network of 134 independent dealers operating from 247 different locations in the U.S. As retailers and brands continue to pivot to omminchannel strategies to compete with Amazon.com, these companies are…