Online Video
March 17, 2021 at 11:43 am
In many ways, YouTube is already a major shopping destination. Many of its 2 billion users tune into the video platform to watch unboxing videos and product reviews. Therefore, it’s no surprise that the Google subsidiary is now testing a new feature that will make it easier for users to make purchases without leaving YouTube,…
March 15, 2021 at 8:52 pm
The movie business has never been only about the movies. In 1878, the first-ever motion picture, commissioned by an American industrialist who founded Stanford University, was created in part, the story goes, to settle a bet. In the 1940s, the major movie studios, guided by the heavy hand of the U.S. government, joined the war…
March 2, 2021 at 1:45 pm
Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.
February 18, 2021 at 2:07 pm
The exciting and accelerated growth of e-commerce is playing a major role in sales strategies and digital advertising plans being made for 2021. Consumers are increasingly comfortable with online shopping and e-commerce platforms, and American shoppers have come to expect easy online purchasing experiences that are frictionless and engaging, influencing repeat business, brand loyalty and…
February 1, 2021 at 5:00 pm
Quarate Retail Group's QVC last week made its debut on YouTube TV, a live TV streaming service with more than 3 million subscribers. YouTube TV is available across smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles, and smart displays. QVC is currently the only livestream shopping channel on YouTube TV, according to Quarte Retail. It now joins YouTube TV’s lineup of…
January 18, 2021 at 12:58 pm
Traditional shopping patterns went out the window, e-commerce loomed large, and concerns about product availability and fulfillment were some of the themes that emerged during the 2020 holiday shopping season. In-store browsing and comparison shopping are moving online, and the emotions and values traditionally embraced by consumers have been intensified. Omnichannel video advertising can help…
January 11, 2021 at 8:46 pm
In episode 280 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bradford Manning and Bryan Manning, co-founders of Two Blind Brothers, ultra-soft designer clothing funding blindness research. Listen in as Bradford and Bryan discuss the brand story and why they founded Two Blind Brothers, their lack of prior retail experience, and the charitable aspect of…
December 16, 2020 at 7:00 pm
Have you ever heard the saying, “what you don’t know can kill you”? The term holds true for retailers now more than ever. Customer loyalty is, in large part, driven by what a customer experiences throughout their journey with a brand. That journey may include things like shopping online or in-store, picking up curbside or…
December 15, 2020 at 5:14 pm
As more and more consumers turn to e-commerce and pivot away from brick-and-mortar shopping, online retailers continue to look for new ways to improve their customer experience. These retailers are increasingly making use of video content, which is rapidly becoming a key part of e-commerce platforms. For example, Google recently introduced a new video shopping…
October 20, 2020 at 10:00 am
While there’s nothing quite like the experience of going shopping in person, for many consumers livestreaming has quickly become the next best thing. As for marketers and businesses, livestreaming is the closest they can come to physically connecting with their customers during the COVID-19 pandemic. For the unaware, livestreaming in the e-commerce space is the…
