Online Video
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail, “How to Nail a Live Shopping Experience in 3 Easy Steps,” authored by Kate Gronso, business product marketing lead at Meta. Immersive shopping experiences that bring brands and customers closer together have grown…
As we all know, the pandemic has dramatically accelerated e-commerce for businesses and consumers, changing the way we all shop. In fact, an estimate from McKinsey stated that 10 years of adoption was compressed into about three months. Now more than ever, it’s crucial that businesses large and small adapt to evolving consumer expectations and…
Petco is among a growing number of retailers and brands that have begun testing livestream selling as another digital channel to engage with customers and sell their product. In the case of Petco, the retailer has partnered with Facebook to host livestream events via the social platform. In an exclusive interview with Total Retail, Jay…
There were a host of difficulties plaguing retailers this past holiday season, including inventory shortages, production issues and shipping constraints, to name a few. The most notable shortage, however, was on the labor front. As of July 2021, the number of retail job openings peaked at 1.2 million, compared to 876,000 during the same period…
To sell wholesale or direct to consumers or both — what a dilemma. To dilute your brand or deliver authentic brand experiences — what an easy call. Like consumers today, brands have choices when it comes to which channels they sell their goods on. However, the stakes for brands are a bit weightier than those…
This holiday season, retailers are hoping to make virtual shopping merry and bright for online customers. To grab shoppers’ attention in the highly competitive e-commerce environment, retailers need to pull out all the stops and provide an immersive, person-to-person virtual shopping experience that engages and delights. Early estimates predict 2021 online holiday retail sales will…
It’s the most wonderful time of year to be in e-commerce. According to Deloitte, U.S. consumers are forecasted to spend a total of $933.3 billion on e-commerce by the year’s end — a 17.9 percent increase from 2020, representing over 15 percent of total retail sales. Whether it’s fear of the Delta variant or the…
Live selling, which some describe as “QVC on Steroids,” is rapidly emerging as one of the most innovative sales channels in the retail industry today. The technology builds on the proclivity of millennials and Gen Z audiences to live their lives through their smartphones, allowing prospective customers to view items they want on a livestream…
The very nature of the modern e-commerce market means brands have to constantly evolve to meet the expectations of savvy consumers who want shopping to feel like an experience, not just a transaction. Now there’s a seismic shift on the horizon that could shake things up more than ever. Livestreaming e-commerce, estimated to already be…
Retailers accelerated their shift toward e-commerce during the pandemic. But for all the excitement around e-commerce — a category eMarketer projects will grow by 13 percent in the U.S., totaling more than $900 billion in annual sales — the online shopping experience still has plenty of room for improvement, especially when it comes to assisted…