Online Video

The Keys to Hosting Successful Livestream Shopping Experiences
March 10, 2022 at 4:26 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail, “How to Nail a Live Shopping Experience in 3 Easy Steps,” authored by Kate Gronso, business product marketing lead at Meta. Immersive shopping experiences that bring brands and customers closer together have grown…

How to Nail a Live Shopping Experience in 3 Easy Steps
March 7, 2022 at 4:14 pm

As we all know, the pandemic has dramatically accelerated e-commerce for businesses and consumers, changing the way we all shop. In fact, an estimate from McKinsey stated that 10 years of adoption was compressed into about three months. Now more than ever, it’s crucial that businesses large and small adapt to evolving consumer expectations and…

How Petco is Generating Engagement, Sales With Livestream Shopping
February 10, 2022 at 3:47 pm

Petco is among a growing number of retailers and brands that have begun testing livestream selling as another digital channel to engage with customers and sell their product. In the case of Petco, the retailer has partnered with Facebook to host livestream events via the social platform. In an exclusive interview with Total Retail, Jay…

How Technology Can Help Retail’s Labor Shortage
January 4, 2022 at 9:05 am

There were a host of difficulties plaguing retailers this past holiday season, including inventory shortages, production issues and shipping constraints, to name a few. The most notable shortage, however, was on the labor front. As of July 2021, the number of retail job openings peaked at 1.2 million, compared to 876,000 during the same period…

Live Video Makes the Holidays Bright for Retailers and Consumers
December 13, 2021 at 9:56 am

This holiday season, retailers are hoping to make virtual shopping merry and bright for online customers. To grab shoppers’ attention in the highly competitive e-commerce environment, retailers need to pull out all the stops and provide an immersive, person-to-person virtual shopping experience that engages and delights. Early estimates predict 2021 online holiday retail sales will…

5 Digital Video Strategies to Boost E-Commerce Engagement This Holiday Season
November 30, 2021 at 4:32 pm

It’s the most wonderful time of year to be in e-commerce. According to Deloitte, U.S. consumers are forecasted to spend a total of $933.3 billion on e-commerce by the year’s end — a 17.9 percent increase from 2020, representing over 15 percent of total retail sales. Whether it’s fear of the Delta variant or the…

Why 'Live Selling' Will Lead the Social Selling Revolution
October 19, 2021 at 5:41 pm

Live selling, which some describe as “QVC on Steroids,” is rapidly emerging as one of the most innovative sales channels in the retail industry today. The technology builds on the proclivity of millennials and Gen Z audiences to live their lives through their smartphones, allowing prospective customers to view items they want on a livestream…

The Era of Livestream is Now
September 29, 2021 at 6:09 pm

The very nature of the modern e-commerce market means brands have to constantly evolve to meet the expectations of savvy consumers who want shopping to feel like an experience, not just a transaction. Now there’s a seismic shift on the horizon that could shake things up more than ever. Livestreaming e-commerce, estimated to already be…

People Sell Products: Why E-Commerce Must Embrace Live Video
September 2, 2021 at 2:05 pm

Retailers accelerated their shift toward e-commerce during the pandemic. But for all the excitement around e-commerce — a category eMarketer projects will grow by 13 percent in the U.S., totaling more than $900 billion in annual sales — the online shopping experience still has plenty of room for improvement, especially when it comes to assisted…