Online Video

Brands are under more pressure than ever to win the hearts and carts of today’s consumers. Both personalization and video will continue to drive increased engagement, loyalty and conversions — even more powerful when combined. If personalization increases online sales by an average of 20 percent and close to 50 percent of shoppers search for…

As Meta gears up for its “year of efficiency,” the company announced earlier this week that it’s exiting the livestream shopping business on Instagram, following a similar shutdown on Facebook. Starting on March 16, Instagram users will no longer be able to tag products while livestreaming — a capability that has been broadly available to U.S. businesses and creators since…

Advertising took a drastic shift in a new direction when social media became a prevalent form of communicating and sharing ideas. The concept of the influencer put marketing in the hands of everyday users who amassed a trusting following. Based on 2023 influencer marketing reports, influencer advertising is as important as ever, with the market…

Maurice Contreras is founder and CEO of Volcanica Coffee, a specialty coffee roaster that imports 150-plus exotic coffees from volcanic regions around the world. While at the National Retail Federation Big Show in New York City earlier this week, Editor-in-Chief Joe Keenan spoke with Contreras about the company and his career background, the online shopping…

The proliferation of online shopping channels has given consumers more options for when, where and how they shop. These options have plugged consumers into a perpetual state of shopping where time or location doesn't limit them. While this has allowed consumers more control over their shopping experience, it's also put more pressure on brands and…

“I know this is new for all of us,” said Melissa Garcia, a professional on-air stylist, as she led her first live selling event for women’s clothing retailer LOFT. Speaking with animated gestures, she wore a black, floral-patterned dress that matched one hanging up behind her. After greeting the audience, Garcia pulled the dress off…

Ever since the beginning of the global pandemic, video has become the de facto channel for engaging with, well, just about everyone. Whether it’s your grandmother on Zoom or your grandson taking online classes, most people use video technology in their daily lives. In 2019, the global video streaming market was valued at more than…

The COVID-19 pandemic accelerated the digital transformation of businesses as they attempted to meet the changing demands of customers. Stuck at home during lockdowns, people around the globe turned to online shopping and live commerce. Today, what was once a temporary solution to a global crisis has become a new way for brands to engage…

The pandemic was an extraordinary time for the retail community and, in 2022, retail marketers are still adjusting to the post-pandemic marketplace and the major, lasting shifts in consumer behavior. For example, with brick-and-mortar outlets forced to close during lockdown, the popularity of online shopping rose significantly during the pandemic. Another trend that has outlasted…

Creators and merchants on the Shopify e-commerce platform can now feature their products across their YouTube channels, thanks to a new partnership between the two businesses. The new collaboration allows creators to link their Shopify stores to their YouTube channel, offer livestream shopping, and enable viewers to purchase their products without leaving YouTube. Shopify users…