Online Video

It’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka boring), or you go out on a limb with something potentially dazzling and risk that some percentage of the audience won’t be able to see it. Target, with its “The House on Hallow Hill” Halloween social…

YouTube used to be for cat videos. How passive. Soon you'll be able to watch it and buy kitty litter. YouTube is introducing the ability to shop for products directly from its videos, a move that opens the door for new revenue as the online video site looks to turn a profit. The ads can appear on…

Listen in to learn what visual commerce is, the importance of it, how to prove it’s worth, and best practices around it.

Online merchants have long known that videos are the best way to engage consumers rather than just text and photos. Relatively fewer, however, have fully embraced video as a core part of their selling strategy online, largely due to a lack of in-house experience with the medium and concerns about return on investment. However, dramatic…

The relationship between brand and customer has evolved quickly over the last several years as consumers become more empowered. They know marketers have access to a wealth of personal information, making generalized content less appealing and almost unacceptable. As an early proponent of data-driven marketing, I often asked the question, “If we know so much…

Consumers are watching online video in record numbers, and brands have taken notice. Many retailers have made video an integral part of their digital marketing strategies, using it for multiple purposes — customer engagement, product education, customer service, sales driver, among other things. Advance Auto Parts is one such brand that's reaping the benefits of…

Williams-Sonoma is rolling out a fast, easy and secure way to pay online that brings a whole new meaning to instant gratification. The retailer is teaming up with Visa to launch a marketing campaign and four-part video series called “Time to Savor Summer.” The video series, launched in support of the availability of Visa Checkout…

There’s a new trend in retail marketing: fashion films. Instead of just producing a print ad or television commercial, brands are going to great lengths to create mini, shoppable movies to outshine the competition.