Online Video

Recently, digital ad spending surpassed TV spending by $31 billion worldwide. Of those digital ads, mobile ad spending accounted for 70.3 percent of investments, meaning advertisers have concentrated their dollars on mobile traffic as consumers continue to spend more time on mobile devices. As an e-commerce marketer, this shift in ad spending may not come…

Brands and retailers have long banked on the power of influencers to promote their brand or products. It’s been a great way to build trust by creating useful and relevant content that consumers can relate with. Over the years influencer marketing has grown in popularity due to its high success rate, and today, nearly half…

With consumers spending more and more time online watching video, it’s easy to see why YouTube (100 percent video) and Facebook (almost 80 percent video) are the top two most trafficked websites. Video has captured the attention of consumers and isn’t letting go. Consider that 64 percent of shoppers visit YouTube before making a purchase,…

While currently almost all of Amazon.com product reviews are written by users, the online shopping behemoth is pivoting to video later this month by inviting some of its 2 million merchant partners to post promotional and instructional videos to the site in mid-December, according to a report from business research firm L2. According to the report, “this feature…

Taylor Guitars, a manufacturer and retailer of premium acoustic and electric guitars, has launched a community video destination that enables its customers and prospects to access educational, shopping-related content to help them in their guitar searches, learn how to play and care for their guitars, and listen to artists from all over the world. Taylor…

Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends they’re tracking, and their…

When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…

As e-commerce grows, companies are being challenged to be seen in the saturated market while holding the attention of potential customers. With studies showing an average attention span of eight seconds, retailers must find a way to break through the noise. By providing e-commerce merchants with shoppable search results through video, the future of the…

Today’s e-commerce landscape is filled with obstacles for retailers. There's a growing tendency for consumers to ignore static content, which is driven by the sheer quantity of marketing messages they're exposed to on a daily basis. If you're trying to reach a prospective customer through advertising, you need to be in the top .01 percent…

A recent blockbuster deal in the retail arena was the announcement that TV home shopping giant QVC was buying its main rival, the Home Shopping Network (HSN). This comes at a time when the audience for TV home shopping is in decline, causing some analysts to see the merger as a “last gasp” effort of…