Online Video

The holiday shopping season is well underway. While U.S. retail giants such as Walmart, Target, and Best Buy leaned into their annual October sales rollout, foreign competitors like Shein have taken a different, more innovative, route by using video commerce to engage directly with U.S. consumers, leading to increased conversion. TikTok is also making waves…

The phenomenon of social commerce is rapidly transforming how people buy products online. Whether through serendipitous discovery or a deliberate search, social media is now very much part of the commercial experience for consumers. And the second youngest generation, Gen Z, are the trendsetters. A massive 88 percent of Gen Z consumers use social media…

Live shopping is revolutionizing the e-commerce landscape, providing sellers with comprehensive solutions to enhance customer engagement and elevate the shopping experience. By creating ultra-low latency livestreams, interactive chat, product demonstrations, transactional video and more, live shopping is empowering sellers to showcase their products and drive sales at an unprecedented scale.  As e-commerce evolves, live shopping…

Every marketer is painfully aware that it’s never been more difficult to grab a consumer’s attention. Some research even suggests that the average goldfish has a longer attention span than the average human. So how do retail brands capture attention, let alone grow their conversions and, by extension, their sales? Video has long been considered…

Seeing the remarkable success that live shopping has generated in China, U.S. retailers are eager to build out their own live shopping capacities to entice younger shoppers and deepen customer engagement. Although the live shopping category is expected to grow to $68 billion in the U.S. in just two years, translating the awareness that livestreams…

Social media is no longer just a place to connect with friends; it has transformed into a powerful engine for businesses to acquire new customers. A recent survey revealed that a staggering 97 percent of marketers are leveraging social media to reach their target audiences. And the numbers don't lie — brands that embrace social…

Live-selling has emerged as a powerful tool within the social commerce realm, where it offers brands an opportunity to boost sales while establishing authentic connections with their audience. Last year, the livestream e-commerce market reached $31.7 billion, nearly triple its size in 2021. That market is expected to more than double by 2026 to $67.8 billion,…

In episode 443 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rob Robillard, chief merchandising officer of HSN, a leading interactive and lifestyle retailer that is part of Qurate Retail Group. Listen in as Robillard provides an overview of HSN's history in enabling video commerce and live shopping (1:00), the retailer's increased focus on streaming…

For decades, holiday shoppers have had two primary options: brave the mall crowds and holiday season traffic to buy gifts in person, or spend hours scrolling through static e-commerce sites to cross off their shopping lists. While the latter offers unparalleled convenience, many shoppers may find themselves missing the energy and social interaction of the…

At times of economic uncertainty, retailers look closely at costs to ensure they're spending efficiently. Because of how difficult it is to truly assess return on investment, many cost-conscious business leaders cut advertising dollars early and often. While this tends to be a first line of defense against economic headwinds, it's not the most effective.…