Online Marketing
March 18, 2019 at 12:35 pm
Amazon.com recently tested a feature in its mobile app that showed products on other sellers’ product pages for lower-priced items, often from Amazon's own private labels, according to a report by The Wall Street Journal. For example, if someone was searching for AAA batteries on Amazon and got a sponsored link for Energizer, they would click on the…
March 11, 2019 at 1:09 pm
In episode 186 of Total Retail Talks, Total Retail Executive Editor Joe Keenan interviews Carolyn Littlefield, senior director of e-commerce at Anheuser-Busch InBev. Listen in as they discuss the steps AB InBev is taking to grow its digital business, including the role content plays in that initiative. This episode was recorded live at Groceryshop in…
March 11, 2019 at 12:08 pm
There's now a more distinct line separating Google, Facebook, and Amazon.com advertising strategies based on what stage of the purchase cycle a customer belongs to. When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising you can have in your media mix. Think about it: 100 percent of people go…
January 25, 2019 at 8:59 am
In this episode of Retail Right Now, Joe Keenan shares three of his favorite industry trends that will impact online retailers in 2019. You can find these tips and more in Total Retail's article Forecasting 2019: 10 Trends in Retail and E-Commerce by Alessandro Armillotta, CEO of e-commerce technology startup NeWants.
November 20, 2018 at 10:06 am
Join us to learn tips for crafting the perfect welcome experience delivered seamlessly across multiple channels.
October 25, 2018 at 4:59 pm
Michael Macintyre, vice president of e-commerce and omnichannel strategy at Indochino, delivered a keynote presentation at Total Retail Tech in September. In this clip from Macintyre's presentation, he discusses how the custom men's suit retailer is using digital marketing and an omnichannel strategy to drive customers to its brick-and-mortar stores. You can access Emmons’ entire…
October 9, 2018 at 12:10 pm
Using online search data from 2018, Conductor identified the leading brands in retail search and the strategies they're employing to own key market share on Google and beyond. Conductor tracked over 100,000 search terms that consumers used to find retail products and information in 2018 using the Conductor Searchlight platform. In aggregate, these search terms represent nearly 300 million searches per month on average by consumers. This report breaks down the details around the retail customer journey, mobile search and key subcategories, and showcases the insights and strategies behind those successes.
September 14, 2018 at 2:34 pm
Who doesn’t love Tasty, BuzzFeed's buzzy online cooking video channel? Apparently, not many people. The go-to destination for recipe inspiration is now the world’s largest social food network with 73 billion lifetime video views. Currently, Tasty reaches 540 million people globally via social platforms including Facebook, YouTube and Snapchat; its website and app; and through…
August 31, 2018 at 12:03 pm
Google and Mastercard reportedly drafted a secret deal in which certain Google advertisers had access to data that shows if an online ad resulted in a purchase in a physical store. Bloomberg, citing four people with knowledge of the deal, reported that for the past year, select Google advertisers had access to a tool that tracks…
August 24, 2018 at 11:05 am
In this webinar, we will share results from Holiday 2017 and discuss what you need to do now to prepare for the 2018 holiday season.
