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Online Marketing
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As the nation continues to endure COVID-19, consumers have shifted their buying behaviors. Consumers have gone digital as a result of the pandemic, and retailers must adapt accordingly. Data from a recently released report from SOCi found that while consumers switched to digital, so did multilocation businesses. Itโs important to take a more in-depth lookโฆ
โThe only constant in life is change,โ goes the ancient Greek saying. This sentiment has never been more true for retailers than right now. Even under normal market conditions, marketers in the e-commerce industry are constantly course-correcting their plans based on shifting customer needs and trends. Itโs part of the job. This adaptability has servedโฆ
2020 has seen massive shifts in the way that brands must communicate with consumers, not only to break through the noise, but resonate with them. Amid the COVID-19 pandemic, and with states in various stages of reopening, it has become more important than ever to ensure that advertising is personalized to meet the moment theโฆ
Our purpose for this blog is to share our direct marketing experience, particularly around direct mail, catalogs, paid search, and website optimization. Since Stephen Lett founded Lett Direct in 1995, retailers and e-tailers across the country have valued its transparency and educational approach to improve their profitability by planning, executing and analyzing their marketing programs.โฆ
As shelter-in-place rules continue to change across the country, itโs an important time for brands to stay connected with consumers. Social media is a tool that makes this possible, and a spike in impression inventory across paid media campaigns underscores its success in doing so. In fact, according to internal reporting data from my company,โฆ
Way back in 1995, Amazon.com made its first-ever customer sale. Within two short months, Amazon was generating $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, with over 54 percent of all product searches occurring on Amazon. In other words, Amazonโฆ
What if you didnโt have to guess the winning lottery numbers? What if you didnโt have to guess which horse wins the race? What if you didnโt have to guess if your advertisement would be successful? Itโs 2020, and thereโs no need to guess anymore. Well, at least in advertising. We measured more than 150โฆ
Welcome to this week's Retail Resources blog post, a curated list of the best content and resources I've seen over the past week that I hope will help you navigate through the coronavirus pandemic. This week I offer information about leadership, interesting data, employment information, and fun stuff that will hopefully help improve your spirits!โฆ
Sears unveiled a new logo earlier this month on its social media channels, and it's generating mixed reviews from consumers. In addition to the logo, Sears debuted a new slogan as well: "making moments matter." The new slogan was featured in a video the company published on Facebook in late April. Sears said the new logo wasโฆ
Many retail brands assume that social media is the future of online marketing, and that marketing via email is a dead end. However, this assumption couldn't be further from the truth! Even in the age of social media, email marketing campaigns are still generating results. In fact, here are some stats to prove it: 73โฆ