Online Marketing
March 16, 2022 at 11:02 am
If 2020 was a year of unprecedented disruption and 2021 was the year that necessitated business agility in order to survive and thrive, then 2022 is most certainly the year of turning resilience into undeniable strength. This series is a peek behind the curtain of eight key initiatives that the January Digital consulting team is…
March 10, 2022 at 4:20 pm
The stars aligned for eTail West, the pre-pandemic fan favorite retail conference that held its annual event in-person on February 28-March 2, 2022, in sunny Palm Springs, CA. With COVID-19 cases down and mandates lifted, the event was the closest thing to a “normal” conference many of us have experienced in what feels like forever.…
January 26, 2022 at 3:43 pm
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Meghann York, global head of product marketing and marketing solutions at Emarsys, an SAP company, the omnichannel customer engagement platform trusted by leading brands around the world. Listen in as York discusses her role at Emarsys, how the platform can help today's retail…
January 3, 2022 at 5:43 pm
In episode 330 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Cara Pratt, senior vice president of Kroger Precision Marketing (KPM) at 84.51°, the retail data science, insights and media subsidiary of the Kroger company. Listen in as Pratt discusses the business and her role at the company, the genesis of Kroger's new programmatic advertising marketplace,…
December 16, 2021 at 7:20 pm
In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season,” authored by Julio Lopez, director of client strategy and retail practice lead at Movable Ink. First-party data is critical for…
December 9, 2021 at 11:21 am
Small businesses everywhere are in pursuit of attracting new customers and building brand loyalty this holiday season. And as the global pandemic continues to change the way business is conducted across industries, a great number of small companies are forced to do more with less. Many small businesses don’t have a dedicated marketing team to…
December 2, 2021 at 4:56 pm
Despite the supply chain crisis and the resulting lack of inventory, holiday shoppers still have choices. The battle for their dollars will be fierce this year, and whether business wins will come down to how you prioritize the customer experience online. Indeed, consumers can get a good idea about whether they want to do business…
December 1, 2021 at 4:04 pm
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jennifer Lee-Harrison, vice president of demand generation at Carter's, and Youna Kim, senior director of integrated performance media at Merkle. Lee-Harrison and Kim discuss their backgrounds and current roles, their takes on the state of the retail industry heading into another COVID-impacted holiday season, and…
November 18, 2021 at 5:02 pm
In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail titled, “Cookies Will Soon Be Permanently Out of Stock: The Future of Retail Advertising in a Data-Deprecated World,” authored by Melanie Berger, vice president of marketing and communications at AdTheorent. The article shares…
October 25, 2021 at 2:00 pm
Noam Paransky, chief digital officer of Tapestry, parent company of brands Kate Spade, Coach, and Stuart Weitzman, gave the opening keynote at CommerceNext IRL last month. He focused on how Tapestry has been adapting customer experience and marketing in response to today’s evolving customer needs. Tapestry recorded $1 billion in digital sales growth in two years and…
