Online Marketing

In episode 368 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brendan Lokes, brand media manager at Carhartt, a manufacturer of premium clothing and workwear known for exceptional durability, comfort, quality and fit. Lokes discusses why Carhartt has formed a partnership with Snapchat and Bitmoji (0:48), how the brand listened to customer demand for Carhartt…

Marketers are being backed into a corner. The ways customers want to interact with brands is changing. The rise of data restrictions is constraining marketers in how they can collect information on their audience. But above all, too much competition has led to the decline of digital channel efficacy — and brands are having trouble…

The pandemic was an extraordinary time for the retail community and, in 2022, retail marketers are still adjusting to the post-pandemic marketplace and the major, lasting shifts in consumer behavior. For example, with brick-and-mortar outlets forced to close during lockdown, the popularity of online shopping rose significantly during the pandemic. Another trend that has outlasted…

This episode was recorded at CRMC 2022 in Chicago. In episode 357 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Hoth, director of global loyalty marketing and CRM at ASICS Digital, a division of ASICS, the global sporting goods, footwear and apparel retailer. Listen in as Hoth discusses the ASICS Digital business and her…

As e-commerce has rapidly accelerated, so have consumer expectations surrounding online brand experiences. Shopping has become an extension of everyday life; every moment is now an opportunity for discovery and connection. As a result, consumers are being more spontaneous in their purchases, making brand loyalty suffer and competition rise. The average person is estimated to…

Ulta Beauty is joining several major retail chains by introducing a new retail media network. Known as UB Media, the network allows brands to send targeted ads on Ulta Beauty’s app, website and other digital channels, such as email. It also lets marketers use Ulta Beauty’s shopper data to better place ads across the web.…

Online is now firmly cemented as the go-to shopping channel for many consumers, whether it be for the final purchase or for research at home or on the go. While convenience and ease of use are keeping people online, shoppers still face frequent issues when making a digital purchase. Coveo’s annual Relevance Report looks at…

In episode 345 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Aaron Dunford, senior director of digital and marketing at Nordstrom, the heritage luxury department store chain. Dunford discusses why Nordstrom recently launched its retail media network, how it enables brand partners to better connect with Nordstrom customers, and how the retailer is providing valuable…

If 2020 was a year of unprecedented disruption and 2021 was the year that necessitated business agility in order to survive and thrive, then 2022 is most certainly the year of turning resilience into undeniable strength. This series is a peek behind the curtain of eight key initiatives that the January Digital consulting team is…

The stars aligned for eTail West, the pre-pandemic fan favorite retail conference that held its annual event in-person on February 28-March 2, 2022, in sunny Palm Springs, CA. With COVID-19 cases down and mandates lifted, the event was the closest thing to a “normal” conference many of us have experienced in what feels like forever.…