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Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
We're excited to offer you Retail Online Integration's 50 best tips of 2010. Our editorial staff reviewed every word published in our print publication, e-newsletter (The ROI Report) and website over the past year. From there, we've extracted the best money-making and cost-saving pointers. Enjoy.
To unveil its new fall line of fashion footwear — and capture the surge of consumers gravitating towards online video — women's fashion footwear, handbags and accessories cross-channel retailer Nine West launched a clickable online video campaign. For the campaign, Nine West partnered with ConciseClick, a provider of online clickable video, and debuted the technology in late August.
Sephora has announced the launch an online social shopping community for Sephora customers. Customers can use the service to talk about the products they're buying, discover trending products, and write product reviews to share with others.
The 2010 Mindset of a Multi-Channel Shopper Survey gives insight on how multi-channel retailers can refine their marketing, merchandising and promotions strategies to effectively reach holiday shoppers.
In a post on its Facebook page, Wal-Mart launched the deals app Crowdsaver, which unlocks a discount once enough consumers opt in - much like the group deals phenomenon the start-up Groupon has made popular in recent months.
Groupon has scored another nationwide retailer with a deal on Monday featuring L'Oreal's natural cosmetic franchise, The Body Shop.
Zappos.com, a leading destination in online apparel and footwear sales, has announced the launch of Zappos’ first Mobile shopping application for the iPad. Within the first week of the launch, the Zappos Mobile app garnered nearly 10,000 downloads, putting the app in the Top Ten iPad apps at the Apple iTunes Store.
To help retailers compete with ever-shrinking marketing budgets, I've compiled a list of three crucial elements for online retail marketing campaigns to run successfully, with accurate tracking of the effectiveness of marketing dollars.
