Online Marketing

Learn best practices for omnichannel integration and how live video can bring the in-store experience to e-commerce channels.

As we rapidly move from old media to the new media of the internet, retailers must shift to also take advantage of the digital economy where their customers are now shopping. This digital transformation is the greatest opportunity in the history of trade and commerce. For the first time, the internet creates a digital democracy of marketing and advertising because few retailers can afford consistent advertising, while the internet makes multimedia affordable and creates a revenue center.

Call me a heretic, but a lot of the "gospel of modern digital marketing" seems a bit too familiar to me. Digital marketers have done a great job of discrediting "traditional" direct marketing in an effort to make what they're selling (pure digital) more palatable. I get it. They need an edge, and bashing channels like DRTV and direct mail, while building up search engine optimization, inbound and social makes sense for them. But lets get real for a minute, shall we? Many digital marketers "coming up" don't even know where the rules they practice daily come from. Yet they still say traditional direct marketing is dead. Makes no sense, right? 

Hear how some of m-commerce’s leaders are driving revenue through mobile based on survey results and a newly published white paper.

Retailers need to envision what an integrated in-store experience looks like, whether that's creating in-store push notifications, using beacons to drive messaging to shoppers or offering special deals for shoppers on your app. Here are a few ways to create a seamless experience between in-store and mobile shopping:

Sex doesn't sell, so forget the boudoir shot. Blondes don't work. Props distract. Couches are fine. Playing with hair is ideal. Those are some of the insights lingerie company Adore Me has learned from testing the photos of models wearing its sexy products online. For each bra, Adore Me shoots multiple versions of images to run on its website. The distinctions between the pictures might include different models wearing the same set in the exact same position, or the same model in the same set in a different position. Then it tests the options to find out which sells better.

Tried-and-true email marketing will be the focal point of many brands’ holiday marketing strategies this year, according to a report last week from Experian Marketing Services. Ninety-one percent of marketers surveyed around the world will use email in their 2014 holiday marketing campaigns, the most of any channel. Website (76 percent) and social media (70 percent) rounded out the top three channels.

Learn how the world’s best brands engage with consumers on a new level, extending conversations to get customers and influence revenue.

Learn how savvy commerce marketers are delivering 1:1 marketing at massive scale with precise understanding the customer journey.

A survey released today by MarketLive, a commerce technology platform provider, identifies key buying trends for the upcoming holiday shopping season as well as tactics retailers can employ to better engage consumers during this busy season. Here are some of the key findings from the report, which surveyed a random sample of 1,000 U.S. consumers who had shopped online at least four times within the past year, own a smartphone, and typically spend $250 or more online annually: