Online Marketing

Off-site sellers who enjoyed a steady stream of traffic from Amazon Product Ads will bid farewell to that at the end of October. Amazon.com disclosed over the summer that the service would end on Halloween. Likewise, what appeared to be a possible replacement, or even a competitor with Google AdWords, will also cease operation as Amazon…

Hear from two expert speakers on best practices for implementing site search into the online shopping experience.

The back-to-school (BTS) season kicked off for retailers as early as springtime, as brands developed fresh strategies and high-engagement campaigns to capture new customers for the second most important retail season of the year. While full-scale campaigns have long been executed, it’s not too late for retailers to kick it into high gear during the…

Merchants who advertise products on Amazon.com got some confusing news on Tuesday. Amazon is discontinuing its Product Ads program, and it's replacing it with a new Text Ads program. But no one seems able to find information about the Text Ads. EcommerceBytes could find nothing about it on Amazon's website, and the company didn't respond…

Consumers today have more power than ever before. Every minute of every day they engage with numerous brands across multiple channels, demanding highly relevant experiences along their journey. Sounds like marketers need some powerful new capabilities to make this possible. Maybe, but consumers are becoming more and more willing to guide retailers along the path…

Every quarter, IgnitionOne checks in with the ongoing trends in digital marketing and publishes a report based on the data flowing through our platform. Frankly, the people who find this report most interesting are the investors and financial analysts who live and die by whether they should buy, sell or hold various stock. But for…

When shoppers browse your website, do first-time visitors favoring a product category get served the same recommendations as repeat buyers? Do “millennial technophiles” get the same experience as “adventurous empty nesters” or “fashion-forward moms”? Retailers are increasingly answering “no” to these questions — and driving deeper customer engagement and more leads as a result. By…

This webinar shows how to set up a successful trigger-based email marketing campaign to generate more revenue and greater profit.

Learn four ways online retailers can increase consumer trust and how that increased trust can lead to an increase in online sales.

Hear how BuildDirect used growth hacking, specifically conversion optimization, to increase revenues by more than $1 Million per month.