Online Marketing

Merchants who advertise products on Amazon.com got some confusing news on Tuesday. Amazon is discontinuing its Product Ads program, and it's replacing it with a new Text Ads program. But no one seems able to find information about the Text Ads. EcommerceBytes could find nothing about it on Amazon's website, and the company didn't respond…

Consumers today have more power than ever before. Every minute of every day they engage with numerous brands across multiple channels, demanding highly relevant experiences along their journey. Sounds like marketers need some powerful new capabilities to make this possible. Maybe, but consumers are becoming more and more willing to guide retailers along the path…

Every quarter, IgnitionOne checks in with the ongoing trends in digital marketing and publishes a report based on the data flowing through our platform. Frankly, the people who find this report most interesting are the investors and financial analysts who live and die by whether they should buy, sell or hold various stock. But for…

When shoppers browse your website, do first-time visitors favoring a product category get served the same recommendations as repeat buyers? Do “millennial technophiles” get the same experience as “adventurous empty nesters” or “fashion-forward moms”? Retailers are increasingly answering “no” to these questions — and driving deeper customer engagement and more leads as a result. By…

This webinar shows how to set up a successful trigger-based email marketing campaign to generate more revenue and greater profit.

Learn four ways online retailers can increase consumer trust and how that increased trust can lead to an increase in online sales.

Hear how BuildDirect used growth hacking, specifically conversion optimization, to increase revenues by more than $1 Million per month.

Learn best practices for omnichannel integration and how live video can bring the in-store experience to e-commerce channels.

Call me a heretic, but a lot of the "gospel of modern digital marketing" seems a bit too familiar to me. Digital marketers have done a great job of discrediting "traditional" direct marketing in an effort to make what they're selling (pure digital) more palatable. I get it. They need an edge, and bashing channels like DRTV and direct mail, while building up search engine optimization, inbound and social makes sense for them. But lets get real for a minute, shall we? Many digital marketers "coming up" don't even know where the rules they practice daily come from. Yet they still say traditional direct marketing is dead. Makes no sense, right? 

As we rapidly move from old media to the new media of the internet, retailers must shift to also take advantage of the digital economy where their customers are now shopping. This digital transformation is the greatest opportunity in the history of trade and commerce. For the first time, the internet creates a digital democracy of marketing and advertising because few retailers can afford consistent advertising, while the internet makes multimedia affordable and creates a revenue center.