Online Marketing
January 12, 2016 at 10:33 am
Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping when…
January 6, 2016 at 9:49 am
What follows is a list of the Total Retail content in 2015 that generated the most reader comments. You’ll see that our readers are highly engaged when it comes to content on shipping rates — who isn’t when it has such an impact on your bottom line — social media marketing, payment options and cooperative…
January 5, 2016 at 10:47 am
Retailers, it’s time to get your collective heads around Generation Z. This digitally savvy and demanding demographic is beginning to make its presence felt. Gen Z, or those born after 1995, already contributes $44 billion to the American economy each year. According to a report by advertising firm JWT, over 70 percent of parents say…
December 28, 2015 at 4:32 pm
In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.
December 8, 2015 at 10:20 am
As a personal crusade to get retailers to actually use digital channels in valuable ways, I've taken on the National Retail Federation’s Top 100 retailers list, and I’ve been evaluating the activities of these retailers in digital spaces: Facebook, Twitter, Pinterest, other social properties if it’s appropriate, and then, of course, how well these activities…
October 23, 2015 at 4:35 pm
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
October 23, 2015 at 4:05 pm
This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.
October 16, 2015 at 11:22 am
Off-site sellers who enjoyed a steady stream of traffic from Amazon Product Ads will bid farewell to that at the end of October. Amazon.com disclosed over the summer that the service would end on Halloween. Likewise, what appeared to be a possible replacement, or even a competitor with Google AdWords, will also cease operation as Amazon…
September 1, 2015 at 3:34 pm
Hear from two expert speakers on best practices for implementing site search into the online shopping experience.
August 19, 2015 at 3:21 pm
The back-to-school (BTS) season kicked off for retailers as early as springtime, as brands developed fresh strategies and high-engagement campaigns to capture new customers for the second most important retail season of the year. While full-scale campaigns have long been executed, it’s not too late for retailers to kick it into high gear during the…
