Online Marketing

Join us to learn how your brand can position itself to thrive in a rapidly changing and increasingly digital retail environment.

In the tradition of New Year’s forecasting, but firmly grounded in many of the on-the-ground developments we've been observing at Objectwave, we're predicting that three key trends will affect e-marketing strategy in 2016. First, Google’s Penguin 3.0 will force a further rethink in best practices for search engine optimization. Second, the personalization trend will deepen.…

Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping when…

What follows is a list of the Total Retail content in 2015 that generated the most reader comments. You’ll see that our readers are highly engaged when it comes to content on shipping rates — who isn’t when it has such an impact on your bottom line — social media marketing, payment options and cooperative…

Retailers, it’s time to get your collective heads around Generation Z. This digitally savvy and demanding demographic is beginning to make its presence felt. Gen Z, or those born after 1995, already contributes $44 billion to the American economy each year. According to a report by advertising firm JWT, over 70 percent of parents say…

In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.

As a personal crusade to get retailers to actually use digital channels in valuable ways, I've taken on the National Retail Federation’s Top 100 retailers list, and I’ve been evaluating the activities of these retailers in digital spaces: Facebook, Twitter, Pinterest, other social properties if it’s appropriate, and then, of course, how well these activities…

This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.

This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.

Off-site sellers who enjoyed a steady stream of traffic from Amazon Product Ads will bid farewell to that at the end of October. Amazon.com disclosed over the summer that the service would end on Halloween. Likewise, what appeared to be a possible replacement, or even a competitor with Google AdWords, will also cease operation as Amazon…