Online Marketing

We’ll share a series of techniques that have proven to deliver double-digit search traffic improvements and increased conversions.

Measuring a campaign appropriately is the most important consideration for online media. For internet retailers in particular, measurement methods can make or break a campaign. To accurately measure a campaign, retailers must identify the true business objective, and then measure against that objective

Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.

Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.

It’s never too early for retailers to start prepping for the holiday shopping season, even though they've just put a cap on their 2015 efforts. In fact, the proximity to 2015 campaigns could provide a base for 2016 strategies via important lessons learned. A quick glance at Kenshoo’s 2015 Online Retail Seasonal Report shows a…

Join us to learn how your brand can position itself to thrive in a rapidly changing and increasingly digital retail environment.

In the tradition of New Year’s forecasting, but firmly grounded in many of the on-the-ground developments we've been observing at Objectwave, we're predicting that three key trends will affect e-marketing strategy in 2016. First, Google’s Penguin 3.0 will force a further rethink in best practices for search engine optimization. Second, the personalization trend will deepen.…

Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping when…