Online Marketing

Websites have become the most important pieces of business real estate over the past decade. The No. 1 rule of brick-and-mortar real estate still applies, though: location, location, location. Of course, your website’s “location” isn’t a physical address; it’s your domain name. From that space, you establish your credibility, launch your marketing efforts, and drive customers to buy.

Fifty-five percent of consumers start product searches by price checking on Amazon.com, according to a recent BloomReach survey. Fifty-five percent. This means the majority of shoppers are using price as the initial barometer for potential purchases, rather than a final deciding factor. As e-commerce has developed, it’s brought the convenience of online, on-demand comparison shopping. Large companies…

Learn 6 actionable steps, using insights from industry experts, to help you better plan, execute and measure retail marketing projects.

We’ll share a series of techniques that have proven to deliver double-digit search traffic improvements and increased conversions.

Measuring a campaign appropriately is the most important consideration for online media. For internet retailers in particular, measurement methods can make or break a campaign. To accurately measure a campaign, retailers must identify the true business objective, and then measure against that objective

Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.

Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.

It’s never too early for retailers to start prepping for the holiday shopping season, even though they've just put a cap on their 2015 efforts. In fact, the proximity to 2015 campaigns could provide a base for 2016 strategies via important lessons learned. A quick glance at Kenshoo’s 2015 Online Retail Seasonal Report shows a…