Online Marketing
October 17, 2017 at 10:31 am
When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…
September 11, 2017 at 1:09 pm
In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition.
August 25, 2017 at 12:28 pm
Secrets for optimizing inventory to maximize profits and best practices for inventory data management for multi-channel sellers.
August 7, 2017 at 1:45 pm
It’s only September, but many online sellers like you are already in the holiday state of mind. It’s no wonder many are thinking ahead—in 2016, holiday accounted for nearly 40% of revenue for online retailers. To prep for this year’s peak, now’s the time to take a closer look at what, where, and how you’re […]
July 18, 2017 at 8:34 am
Today’s consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generation’s preferences on brand interaction come into focus, it’s necessary for marketers to re-evaluate the common “one-size-fits-all” tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases is…
June 27, 2017 at 12:58 pm
Today’s consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generation’s preferences on brand interaction come into focus, it’s necessary for marketers to re-evaluate the common “one-size-fits-all” tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases is […]
April 7, 2017 at 11:23 am
In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.
March 29, 2017 at 4:02 pm
A full 88 percent of consumers say they’re more likely to shop with retailers that deliver personalized and connected cross-channel experiences. If you didn’t already know, that stat says it all: Personalization is critical to winning in today’s ultracompetitive online retail environment. Consumers demand that the retailers they purchase from know who they are, what […]
March 3, 2017 at 10:01 am
In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.
February 13, 2017 at 11:27 am
Women’s fashion retailer J.Jill filed for an initial public offering (IPO) Friday, seeking to raise $100 million in the offering, but noting that the figure is a placeholder and could change. This isn't the first time J.Jill has filed for an IPO; the company went public under a different name in the 1990s, rapidly expanding…
