Online Marketing
Todayโs consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generationโs preferences on brand interaction come into focus, itโs necessary for marketers to re-evaluate the common โone-size-fits-allโ tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases isโฆ
Todayโs consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generationโs preferences on brand interaction come into focus, itโs necessary for marketers to re-evaluate the common โone-size-fits-allโ tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases is [โฆ]
In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.
A full 88 percent of consumers say theyโre more likely to shop with retailers that deliver personalized and connected cross-channel experiences. If you didnโt already know, that stat says it all: Personalization is critical to winning in todayโs ultracompetitive online retail environment. Consumers demand that the retailers they purchase from know who they are, what [โฆ]
In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.
Womenโs fashion retailer J.Jill filed for an initial public offering (IPO) Friday, seeking to raise $100 million in the offering, but noting that the figure is a placeholder and could change. This isn't the first time J.Jill has filed for an IPO; the company went public under a different name in the 1990s, rapidly expandingโฆ
Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.
Websites have become the most important pieces of business real estate over the past decade. The No. 1 rule of brick-and-mortar real estate still applies, though: location, location, location. Of course, your websiteโs โlocationโ isnโt a physical address; itโs your domain name. From that space, you establish your credibility, launch your marketing efforts, and drive customers to buy.
Fifty-five percent of consumers start product searches by price checking on Amazon.com, according to a recent BloomReach survey. Fifty-five percent. This means the majority of shoppers are using price as the initial barometer for potential purchases, rather than a final deciding factor. As e-commerce has developed, itโs brought the convenience of online, on-demand comparison shopping. Large companiesโฆ