Online Marketing

JPMorgan Chase is a big company and a household name. Last year, it learned that only 3 percent of websites it was placing ads on were leading to activity beyond impressions. JPMorgan Chase was running ads on 400,000 websites; now it's down to just 5,000 and it's seeing the same results. But how, and why?…

People look for role models to follow. For this reason, popular students in colleges and universities often act as unintentional advertisers. E-commerce marketers picked up the idea and turned the phenomenon into an effective ad technique — influencer marketing. Rated as the fastest-growing online customer acquisition channel, influencer marketing has beaten such e-commerce marketing strategies as organic…

eBay announced last week a collaboration with media and entertainment company Mashable to create “shoppable” stories across the U.K. and U.S. According to a post on the eBay blog, the pilot partnership lets Mashable’s audience use eBay to shop, browse and purchase products matching those featured on the news site without ever leaving the Mashable site. More…

Every year, we ask, “What are the next big trends in e-commerce marketing?” While there have been some constants in recent years, the list for 2018 is long and diverse. Should you focus on artificial intelligence? What about marketing automation? Is your website optimized for all devices? Are your emails properly segmented, personalized and focused…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

IWA Wine Accessories (IWA) is a retailer and manufacturer of high-end wine cabinets, coolers and accessories, and sells its products to dealers and wholesale accounts as well as direct to consumer via its e-commerce site. Operating in multiple channels, IWA had business data (financials, inventory, order management, CRM, e-commerce) siloed in disparate technology systems, causing inefficiencies in marketing, […]

Amazon.com has quietly started lowering prices by as much as 9 percent in recent weeks on certain products offered by third-party sellers, according to a Wall Street Journal report published on Sunday. Until now, Amazon has controlled prices only on the merchandise it sells directly to consumers. Now, according to the report, it's discounting the items…

Amazon.com has quietly started lowering prices by as much as 9 percent in recent weeks on certain products offered by third-party sellers, according to a Wall Street Journal report published on Sunday. Until now, Amazon has controlled prices only on the merchandise it sells directly to consumers. Now, according to the report, it’s discounting the items […]

When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…