Omnichannel
October 30, 2015 at 12:30 pm
With all the new technologies today, it’s hard to tell if it's making consumers lives easier in-store or if it’s now just for show. Furthermore, should retailers really be focused on new technologies, or rather be spending their time and money on content creation? During the opening keynote at the Decoded Fashion Summit in New…
October 23, 2015 at 4:35 pm
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
October 23, 2015 at 9:37 am
At Urban Outfitters, the latest testing ground is the kitchen, and it could get heated. The funky-trendy specialty chain, in one of the latest manifestations of the “experience retail” movement, is partnering with acclaimed chefs to operate chic restaurants within some of its locations. Such efforts, which combine retail with lifestyle, are designed to compete…
October 21, 2015 at 10:16 am
A Sears department store probably doesn't conjure notions of innovation, high-tech and dote-on-you service, but the struggling retailer has been launching a series of new services over the past couple of years, including a new one to be announced Wednesday, aimed at making it easier for consumers to not only shop online or in-store, but…
October 16, 2015 at 7:24 pm
An online event for email marketers; a robust experience designed bringing you the hottest email marketing topics, experts, and tech!
October 12, 2015 at 12:16 pm
Retailers are continually faced with finding new ways to lure shoppers and keep them coming back to their stores. Beacons are emerging as a means to get that shopper loyalty and keep it. About the size of a hockey puck or smaller, beacons are devices that are placed throughout a retail store and used to…
October 2, 2015 at 10:19 am
Many retailers approach omnichannel as a front-end strategy that's built one feature at a time (some deliberately and others by default). For example, a retailer may deploy ship from store in a vacuum and then embark on reserve in-store, without truly realizing multiple overlapping benefits. In reality, successful omnichannel businesses focus equally on their back-end…
September 30, 2015 at 10:38 am
Wal-Mart is rolling out its free pick-up service for online grocery orders to stores in new markets such as Atlanta and Charlotte as the discount retailer looks to catch up to Amazon.com and fend off Target in a growing area of e-commerce. The company said on Tuesday that in addition to the new metro areas, which…
September 25, 2015 at 12:31 pm
A true omnichannel marketing strategy requires more than simply grafting social media and mobile elements onto a pre-existing marketing campaign. It involves immersing consumers into the brand across all channels in an interconnected, seamless experience. And when it’s done well, omnichannel marketing is an incredibly effective way to build brand equity and drive sales. Denny’s…
September 24, 2015 at 11:43 am
The explosive growth of e-commerce, largely powered by mobile and social technologies, is eviscerating traditional retail models, leaving many well-established retailers and brands struggling to remain relevant to today’s shoppers. A relatively common retail misconception is that “since all or the clear majority of my sales occur in-store, I don’t really need to worry about…
