Omnichannel
September 21, 2015 at 12:38 pm
The more digital your customers become, the more individual their buying experience will be. Like bees to the hive, their journey can be random, taking any path, any time, doubling back or going elsewhere. The one thing you can count on is that they all want a flawless trip, no matter what path they choose.…
September 18, 2015 at 10:30 am
Burberry Group Plc’s new spring-summer collection will vanish after only a day — on the Snapchat messaging application. Pictures of the new range will be shown on the luxury-goods brand’s Snapchat channel for 24 hours starting 7 p.m. on Sept. 20. And using the app so beloved of teenagers, they will disappear after the collection…
September 17, 2015 at 11:22 am
Like those first-day outfits or that must-have laptop, “omnichannel” is a hot commodity in retail. As retailers look to create a unified selling front to consumers whether they're in-store, online or on their smartphone, they must simultaneously reinvent their supply chains, which have historically been optimized for brick-and-mortar. To capitalize on the combination of back…
September 15, 2015 at 11:50 am
How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.
September 10, 2015 at 11:14 am
Fact: most retailers simply aren’t doing enough to keep their customers engaged. While many retailers have taken significant strides toward optimizing their appearance and sales channels for omnichannel shoppers, when it comes to increasing customer retention, their strategies are largely still behind the curve. Before providing perspective about what organizations should be doing to increase…
September 10, 2015 at 9:24 am
The back-to-school season is wrapping up. Forecasts predicted a slight decrease in back-to-school spending in 2015; this isn't a result of consumer confidence, but instead a balancing of the spend which has grown 42 percent over the past 10 years, according to the National Retail Federation. To capture the wallet share of customers this back-to-school…
September 3, 2015 at 11:17 am
Grocery stores aren't usually known for their digital prowess. Traditionally, grocery has been a retail vertical slow to adopt technology and e-commerce. Lowes Foods, a 97-store supermarket chain in the Carolinas and Virgina, is trying to change that perception. Last month, Lowes Foods announced that it had partnered with Unata, a retail technology provider, to…
September 2, 2015 at 12:35 pm
Back to School (BTS) represents big business for retailers as consumers spend billions of dollars preparing kids for the upcoming school year. The second largest shopping season, BTS also serves as the transition into the all-important fall/winter product line. While retailers will certainly be judged on their BTS revenue, industry leaders have another, equally important…
September 2, 2015 at 12:19 pm
Luxury online shopping site Gilt.com is bringing its business to the real world. Starting Sept. 8, the company will offer a new service, called Gilt by Appointment, that allows loyal members the chance to shop its selection of shoes, apparel and accessories in a showroom space within the firm’s New York headquarters.
September 1, 2015
It’s hard to believe, but 2015 is rapidly coming to a close. Therefore, that means it’s time for my annual roundup of omnichannel retail predictions for the year ahead. As in years past, I’m focusing on a few interesting trends I saw come to light this year that I believe will become even more widespread next year. Here goes!
