Omnichannel

This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.

At Urban Outfitters, the latest testing ground is the kitchen, and it could get heated. The funky-trendy specialty chain, in one of the latest manifestations of the “experience retail” movement, is partnering with acclaimed chefs to operate chic restaurants within some of its locations. Such efforts, which combine retail with lifestyle, are designed to compete…

A Sears department store probably doesn't conjure notions of innovation, high-tech and dote-on-you service, but the struggling retailer has been launching a series of new services over the past couple of years, including a new one to be announced Wednesday, aimed at making it easier for consumers to not only shop online or in-store, but…

An online event for email marketers; a robust experience designed bringing you the hottest email marketing topics, experts, and tech!

Retailers are continually faced with finding new ways to lure shoppers and keep them coming back to their stores. Beacons are emerging as a means to get that shopper loyalty and keep it. About the size of a hockey puck or smaller, beacons are devices that are placed throughout a retail store and used to…

Many retailers approach omnichannel as a front-end strategy that's built one feature at a time (some deliberately and others by default). For example, a retailer may deploy ship from store in a vacuum and then embark on reserve in-store, without truly realizing multiple overlapping benefits. In reality, successful omnichannel businesses focus equally on their back-end…

Wal-Mart is rolling out its free pick-up service for online grocery orders to stores in new markets such as Atlanta and Charlotte as the discount retailer looks to catch up to Amazon.com and fend off Target in a growing area of e-commerce. The company said on Tuesday that in addition to the new metro areas, which…

A true omnichannel marketing strategy requires more than simply grafting social media and mobile elements onto a pre-existing marketing campaign. It involves immersing consumers into the brand across all channels in an interconnected, seamless experience. And when it’s done well, omnichannel marketing is an incredibly effective way to build brand equity and drive sales. Denny’s…

The explosive growth of e-commerce, largely powered by mobile and social technologies, is eviscerating traditional retail models, leaving many well-established retailers and brands struggling to remain relevant to today’s shoppers. A relatively common retail misconception is that “since all or the clear majority of my sales occur in-store, I don’t really need to worry about…

Learn a key indicator of omni-channel alignment, best practices for providing a consistent digital gifting experience across channels.