Omnichannel

Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping when…

This interactive webinar will seek to help retailers get the most bang for their buck from their data.

My previous post outlined how consumer behaviors are changing and technology is creating new expectations. While these should be welcome developments, they're posing major challenges to retailers. That post also explained why an omnichannel-enabled contact center is a critical part of the solution. In this article, I detail how omnichannel will help retailers positively impact both…

Retailers this holiday season have been aggressively trumpeting “click-and-collect” shopping, a relatively new hybrid of digital and old-school buying that allows time-starved customers to place an order online and pick it up within hours at a counter in a store. But so far, many shoppers are finding it to be a big headache. Fully 60…

Sears is fueling more downloads of its mobile application this season by asking in-store shoppers to enable location settings on their smartphones, select and pay for out-of-stock items within the app, and receive complimentary shipping. As retailers go head-to-head in their bid to capitalize on holiday sales, Sears is attempting to bump up digital purchases…

In this Highlight Reel, you’ll get a taste of the content that was covered in our full-length 10/20 webinar.

Traditionally, retailers have considered consumers’ online experiences completely separate from in-store sales. However, new research indicates that customer service mistakes with online shoppers on Cyber Monday could lead to significant in-store sales losses during the 2015 holiday gift-buying season. In October, LoyaltyOne conducted a nationwide survey of more than 1,000 U.S. consumers. Nearly half (47…

The fourth quarter is an especially busy time of the year for fine jewelry retailer Ritani. In episode 12 of Total Retail Talks, Brian Watkins, president of Ritani, discusses how the retailer is trying to better meet the needs of today's omnichannel shoppers, as well as what it's doing to prepare for the holiday rush.

IT doesn’t always speak the same language as the omnichannel team. As the two departments continue to work more closely together, there are three critical areas any retail executive must understand for more seamless, efficient and productive project management with IT. Historically, enabling a consistent customer experience across channels, enabling customers to buy and return…

With all the new technologies today, it’s hard to tell if it's making consumers lives easier in-store or if it’s now just for show. Furthermore, should retailers really be focused on new technologies, or rather be spending their time and money on content creation? During the opening keynote at the Decoded Fashion Summit in New…