Omnichannel
February 10, 2016 at 12:44 pm
What do you enjoy most about working in the retail industry? Marketing is where my heart is. It’s where business and creativity intersect, art and commerce — the right brain, left brain side of the business that I embrace and enjoy. Strategizing, producing,…
February 10, 2016 at 12:34 pm
What do you enjoy most about working in the retail industry? There are so many aspects of the retail industry that I love and all of them are about reaching people. What I’ve most enjoyed in my 25-plus years in retail — both in stores…
February 10, 2016 at 12:14 pm
What do you enjoy most about working in the retail industry? The immediacy of the connection with our customer. We’re telling the story of the kate spade new york brand every day, and our customer is part of our story, the very…
February 4, 2016 at 9:12 am
With the holidays firmly in the rearview mirror, the start of a new year is the perfect time for retailers to reflect on how sales performed, whether they provided great customer service, and whether their supply chains delivered during a time that's critical for winning — or permanently alienating — customers. Retailers work year-round to…
February 3, 2016 at 3:51 pm
A reported 40 percent of consumers consult three or more channels before making a purchase, and 80 percent rely on their smartphones to shop. In an era when people spend nearly five hours on their phones each day, it’s critical that retailers consider how they can deliver meaningful content to consumers through digital channels.
February 3, 2016 at 11:08 am
One of the most common myths surrounding the modern retail environment is this: omnichannel=online shopping. And vice versa. There are some good reasons for this misconception. During the past two decades, most online retailers were quick to embrace emerging technologies to get to know their customers more intimately — often in ways their brick-and-mortar counterparts couldn't…
January 26, 2016 at 11:21 am
Walking the National Retail Federation's (NRF) BIG Show last week, attendees would have to remind themselves they were attending a show hosted by the largest and longest standing trade association for the brick-and-mortar retail industry. The buzzwords at the show were predominately from a digital lexicon, as were many of the most compelling displays and…
January 25, 2016 at 5:36 pm
Register now for this can’t-miss webinar to learn how to better tailor images for your audience on Instagram and your e-commerce site!
January 21, 2016 at 2:17 pm
Zumiez, a specialty retailer of apparel, footwear and accessories for young men and women, is blessed with a loyal customer base. The Seattle-based retailer has worked hard to create a culture of top-notch customer service, led by its store associates. However, those store associates were hamstrung by a dated point-of-sale (POS) system that wasn't integrated…
January 13, 2016 at 11:26 am
Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…
