Omnichannel

True Religion’s App Brings Science Fiction Tech to Retail Reality
March 11, 2016 at 8:33 am

To find True Religion Brand Jeans’ next tech innovation, look no further than its brick-and-mortar stores. The denim brand’s initiative, called Band by True Religion, is scheduled to be rolled out in its stores in Los Angeles’ Beverly Center mall and New York City’s SoHo neighborhood in April. Some sales staff will be equipped with…

Understanding the Evolution of Retail: What’s Next?
March 9, 2016 at 9:06 am

For the past five years or so, the doomsday horn has been sounding on brick-and-mortar retail establishments. Marketers, economic experts and even everyday shoppers believe these operations could soon go the way of the dinosaurs. However, the retail industry has shown resilience and that it deserves more credit than it gets. Emerging mobile shopping technologies…

Target Says Major Changes Are Coming
March 3, 2016 at 10:04 am

Shopping at Target will not be the same a year from now. It will be easier, less frustrating and more convenient, executives said a meeting with analysts Wednesday. Starting a shopping trip through Target's app or online and finishing it in-store will become more seamless, with text notifications when online orders for in-store pickup are ready…

How to Combat Eroding Consumer Loyalty
March 1, 2016 at 10:52 am

Today's consumer is a digitally savvy shopper who expects to find and receive the products they want, when they want them. Armed with a slew of online resources that, thanks to mobile devices, can be accessed from anywhere, consumers have created a technological evolution that's changing the omnichannel retail world as we know it. As…

Barnes & Noble CEO: Focus on Experiences vs. Price
February 24, 2016 at 10:51 am

Retailers today have to differentiate themselves with experiential products and services, since most can no longer win on price. This was the key message delivered by Ron Boire, CEO of Barnes & Noble (B&N), during a fireside chat with James Green, CEO of Magnetic, during a session at eTail West yesterday. During the chat, Boire…

2016: The Year of the Retail Customer Experience
February 24, 2016 at 9:43 am

With 2016 still in its infancy, I can’t help but wonder what’s in store for the year. As retailers have had time to wind down after the busy holiday shopping season, there's an opportunity to look at what’s to come in the year ahead. The team at Demandware has been busy making a few predictions…

Why Retailers Are Missing Out on Mobile With Millennials
February 23, 2016 at 11:57 am

Millennials are having a party, but it seems the invitations for most teen retailers never hit their mailboxes. Perhaps that's because such invites would've been issued via mobile phone. At a time when younger generations are spending upward of 80 hours a month on their mobile devices, several apparel brands are missing out on a commerce…

How Barneys is Digitizing its New York City Flagship Store
February 16, 2016 at 10:12 am

Barneys New York is opening a flagship store in Manhattan’s Chelsea neighborhood. The location, which will take up almost an entire city block on 7th Avenue, is a homecoming: it’s where the luxury department store, then a menswear brand, was originally founded in 1923. The return to its downtown roots comes about 20 years after the…