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Omnichannel
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When retailers talk about meeting the needs of today's consumers, speed is frequently cited as a differentiating factor. From speed to market with new inventory to quick checkout to expedited delivery, it seems all retailers want to do everything fast. That's why it's a little surprising to hear John Hazen, senior vice president, direct toโฆ
When you think of millennial brands, Carter's, the manufacturer and retailer of baby apparel and accessories, doesn't immediately spring to mind. Yet that's just what Carter's is, catering to new and expectant moms who more often than not fall into the coveted millennial demographic. In fact, 80 percent of all babies are born to millennialโฆ
In early March, Ace Hardware launched a new national advertising campaign featuring real-life Ace owners and store associates, as well as customers of the retailer-owned hardware cooperative. The campaign, which incorporates multiple channels, including television and social media, puts a fresh spin on Ace's signature jingle, "Ace is the place with the helpful hardware folks."โฆ
The popularity of online shopping has led to the rise of an omnichannel retail experience, but omnichannel means more than consumers simply browsing and buying on their computers and phones in addition to coming into brick-and-mortar stores. The reality of customers using more than one channel for shopping is simply a "multichannel" customer experience. Omnichannel,โฆ
There are many things that North Americans and Europeans do differently. Their standards of measurement. Manual vs. automatic transmission. Even social customs. Then thereโs shopping. In todayโs digitally enabled world, where itโs hard to find a major retailer or brand without a significant digital and mobile presence, you wouldnโt think that North Americans and Europeansโฆ
The battle between online retailers and traditional brick-and-mortar stores is entering a new and exciting phase. Less than a decade ago, experts predicted the demise of the big-box store because e-commerce enabled people to shop for larger inventories from the comfort of their homes and get items delivered in a relatively short time. These expertsโฆ
It may be a simple matter of semantics, but brick-and-mortar retailโs fixation on โomnichannel retailโ is lulling those companies into a dangerous sense of complacency because it is often misinterpreted to mean multiple channels doing their own thing, one retail consultant is warning. โIโve watched this whole transformation going on with digital, and Iโm so disappointedโฆ
The vast majority of brands still only aspire to omnichannel marketing. Econsultancyโs Adobe Quarterly Digital Intelligence Briefing suggests that, in 2015, only 14 percent of brands took an integrated approach to all campaigns across all channels. The same results show this number hasnโt changed since 2013. Omnichannel involves coordinating a seamless and consistent marketing messageโฆ
The National Retail Federation (NRF) recently released its sales forecast for 2016, and it's predicting steady growth year-over-year of 3.1 percent. While this is on par with previous yearsโ gains, itโs just not good enough for retailers looking to blow the doors off in 2016. The retail industry is constantly evolving, forcing brands to generate new andโฆ
To find True Religion Brand Jeansโ next tech innovation, look no further than its brick-and-mortar stores. The denim brandโs initiative, called Band by True Religion, is scheduled to be rolled out in its stores in Los Angelesโ Beverly Center mall and New York Cityโs SoHo neighborhood in April. Some sales staff will be equipped withโฆ