Omnichannel

Reacting to consumers’ evolving shopping behaviors, noticeably their transitioning between online and offline channels, retailers have had to make adjustments to their organizations to ensure customers and employees alike are satisfied. Internal departments that used to operate in silos — e.g., web and store teams — have become interchangeable, including how they're compensated for their…

Ever since the online market exploded, consumers have been flocking to online stores in droves, which naturally has hurt the shopping mall as we know it. It’s driven a number of stores out of business, and it threatens the health of thousands more. Retailers are taking steps to ensure the online market doesn’t throw them…

If you were hoping that Target’s curbside pickup would eventually reach your city, your hopes are for naught. Target tells Consumerist the pilot program will be discontinued effective June 15. After Consumerist received word that the program — which kicked off in October 2014 with partner Curbside, and was being tested in 121 stores in the…

With the range of brands and products available today, consumers have an unprecedented number of options along their path to purchase, leaving retailers competing harder for consumer attention and pulling out all the stops just for a single purchase. It's important for resellers to work closely with retail partners to ensure retailers have the resources needed to connect with consumers successfully.

I recently received a really interesting whitepaper titled "The Top 10 Retail Trends For 2016" from Synchrony Financial that included a list of the top 10 technology, marketing and consumer trends that Synchrony predicts will have an impact on retail sales in 2016. Here are five of the key trends highlighted. Are any of them affecting…

It’s clicks meet bricks in the brave new world of Amazon.com. Reports have it that Jeff Bezos and company plan to open more of their Amazon Books locations as well as more drive-up grocery stores. According to a Wall Street Journal report, Bezos told a small group at the company’s annual shareholders meeting last week that…

Getting omnichannel “right” is not as easy as it seems. Despite making significant progress, retailers are still leaving money on the table. Here are the top five mistakes that prevent retailers from improving their long-term ROI.

The omnichannel evolution represents a unique opportunity for retailers to create loyalty that goes deeper than club cards or cashback rewards. Empowered by technology and data, retailers can now connect with their customers across several channels to meet their needs and offer personalized service. The secret to inspiring customer loyalty isn’t a plastic card in…

Much has been written about the customer experience and its importance to retailers, but it’s just one of many elements required to be successful. Another important aspect, which is often overlooked by brands, is the user experience (i.e., the experience that employees who are directly or indirectly serving customers have when using enterprise software). Many…

Consumers own multiple devices on which they can shop — laptops, smartphones, desktops, tablets and wearables. So how are they using them to browse and buy? Bronto sought to find out by commissioning Ipsos to survey 1,000 U.S. adults with access to at least one device. The results are both predictable — e.g., older individuals…