Omnichannel

What Generation is the Most Valuable for Brands to Target While In-Store?
October 11, 2016 at 10:06 am

For many years, marketers have believed that millennials were the golden generation to target. Many products, marketing campaigns and even businesses have been built with the idea in mind that millennials were the easiest target market to reach because of the mediums they use. Mediums such as social media and mobile have been marketing gold…

50 Best Tips of 2016
October 10, 2016 at 5:05 pm

Retail's top fifty tip and Insights that will help your business grow profitably.

Winning a New Way
October 10, 2016 at 5:04 pm

In the eight-plus years that Paul Raines has been at GameStop — the first two as COO, the last six as CEO — he’s been witness to a rapidly evolving company (and retail industry, for that matter). When he first arrived at GameStop in 2008, the company was a video game retailer. And those games…

7 Brick-and-Mortar Advantages in E-Commerce 
October 6, 2016 at 10:29 am

Has e-commerce gobbled up brick-and-mortar? To answer that, let’s start with a brief history. eBay exploded onto the scene in a big way in the 1990s, and challenged some very long-held beliefs: Would people trust online commerce? You bet they would. People not only trusted e-commerce, but devoured it. Zappos, PayPal and countless others ballooned to $1 billion revenue businesses. By…

NRF Forecasts Holiday Sales to Rise 3.6%
October 5, 2016 at 10:21 am

While it's only early October, retailers are already focused on the holiday season. The National Retail Federation announced yesterday it expects sales in November and December to increase 3.6 percent year-over-year to $655.8 billion — significantly higher than the 10-year average of 2.5 percent. The NRF also forecasts e-commerce and catalog sales will increase 7 percent…

Toys"R"Us Sells Beloved FAO Schwarz Brand
October 5, 2016 at 9:41 am

Sadly, just a little over a year after closing FAO Schwarz's iconic flagship store in New York City, Toys"R"Us is selling off the brand. Toys"R"Us has owned the FAO brand for a little over seven years, and just sold the brand to ThreeSixty Group, a company that designs and distributes toys and other consumer products.…

Sears Calls for Uber
October 4, 2016 at 10:46 am

Sears is looking to make its rewards program more enticing to shoppers by partnering with Uber Technologies. The Shop Your Way loyalty program is the lifeblood of the Sears brand, accounting for 75 percent of the retailer’s sales through the first half of 2016. Sears hopes this new partnership with Uber will contribute to overall growth.…

How Ulta Makes Omnichannel Beautiful
September 30, 2016 at 12:07 pm

In a struggling retail industry, Ulta Beauty is a bright spot. The cosmetics and beauty products retail chain reported sales increased 21 percent last year, profits were up 24.5 percent and it opened 100 new stores. That positive momentum has continued in 2016, with sales up 23 percent year to date, net income up 29…

The Transformation of J.C. Penney Continues
September 28, 2016 at 11:19 am

The struggles of department stores in today's rapidly evolving digital retail environment have been well documented. Macy's is closing stores, Kohl's is reporting declining revenues and Sears is fighting to stay in business. And then there's J.C. Penney. The 100-plus-year-old retailer is bucking the trend and finds itself in the midst of a turnaround. While…

Whole Foods Invests in Instacart
September 27, 2016 at 2:04 pm

On-demand grocery delivery is taking over, and Whole Foods has taken notice. As people try to avoid the long checkout lines at Whole Foods, more of them are choosing to get their groceries delivered via Instacart. As a result of this growing trend, Whole Foods announced that it has bought equity in the four-year-old startup.…