Omnichannel
February 10, 2017 at 9:53 am
A lot can change in one year, and much more in 20. Back in the 1990s, or 1997 to be exact, Google didn’t exist, cell phones were too big to fit in a pocket and Netflix had just started a DVD rental subscription service. In terms of marketing, retailers had limited options for connecting with…
February 9, 2017 at 10:03 am
In less than a month, over 1,200 retailers from 600 companies will converge on Palm Springs, Calif. for the annual eTail West conference. Top executives from companies like Wal-Mart, Bonobos, PetSmart, Dick's Sporting Goods and many more will provide attendees with actionable takeaways to help their e-commerce businesses reach new heights. The conference runs from…
February 8, 2017 at 4:27 pm
We're only a quarter into 2017, yet many retailers have already made drastic changes to their businesses this year. Many of the changes involve implementing different types of technologies to better engage and service customers in a digital-first world. In the Winter 2017 issue of Total Retail, we asked our editorial advisory board what they…
February 8, 2017 at 2:24 pm
We’re only a quarter into 2017, yet many retailers have already made drastic changes to their businesses this year. Many of the changes involve implementing different types of technologies to better engage and service customers in a digital-first world. In the Winter 2017 issue of Total Retail, we asked our editorial advisory board what they […]
February 8, 2017 at 2:15 pm
February 8, 2017 at 11:44 am
The National Retail Federation (NRF) reports retail sales are projected to increase between 3.7 percent and 4.2 percent over 2016 sales. This estimate excludes sales from gas stations, automobiles and restaurants. Online and other non-store sales are expected to increase between 8 percent and 12 percent. “The economy is on firm ground as we head into…
February 8, 2017 at 11:06 am
Omnichannel marketing is really about experiences. It’s achieved when a brand delivers a seamless experience to customers, regardless of the channel, device or context in which their interactions take place. While this united marketing front may seem like an unrealistic utopia, it’s really more of a critical requirement of tomorrow’s winning brands. Savvy marketers might…
February 7, 2017 at 12:35 pm
Every day, shoppers carry tens of millions of mobile devices into brick-and-mortar stores. Retailers know they should deliver great experiences for their shoppers to use on mobile devices in-store, yet most lack the data on what shoppers really want in this regard. For this reason, DMI recently published its second annual Mobile In-Store Experience Shopper…
February 7, 2017 at 9:19 am
Wow. A month into 2017 and The Limited and Wet Seal are closing their doors forever. Hundreds of stores gone, thousands of jobs gone. The rest of the brick-and-mortar retailers panic and wonder whether they can slash prices and profit margins again. Many are throwing up their hands, muttering that it’s impossible to fight the…
February 2, 2017 at 11:00 am
Retail businesses certainly witnessed more than their fair share of opportunities and challenges last year. There has been a massive increase in mobile shopping, more investment in omnichannel technology than ever before and a dramatic shift towards digital selling strategies. Retailers across the globe are looking at these changes in consumer behaviors and trying to…
