![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2017/02/Lori-Headshot.jpg&w=219&h=219)
Omnichannel
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2017/02/Lori-Headshot.jpg&w=219&h=219)
In less than a month, over 1,200 retailers from 600 companies will converge on Palm Springs, Calif. for the annual eTail West conference. Top executives from companies like Wal-Mart, Bonobos, PetSmart, Dick's Sporting Goods and many more will provide attendees with actionable takeaways to help their e-commerce businesses reach new heights. The conference runs fromโฆ
We're only a quarter into 2017, yet many retailers have already made drastic changes to their businesses this year. Many of the changes involve implementing different types of technologies to better engage and service customers in a digital-first world. In the Winter 2017 issue of Total Retail, we asked our editorial advisory board what theyโฆ
Weโre only a quarter into 2017, yet many retailers have already made drastic changes to their businesses this year. Many of the changes involve implementing different types of technologies to better engage and service customers in a digital-first world. In the Winter 2017 issue of Total Retail, we asked our editorial advisory board what they [โฆ]
The National Retail Federation (NRF) reports retail sales are projected to increase between 3.7 percent and 4.2 percent over 2016 sales. This estimate excludes sales from gas stations, automobiles and restaurants. Online and other non-store sales are expected to increase between 8 percent and 12 percent. โThe economy is on firm ground as we head intoโฆ
Omnichannel marketing is really about experiences. Itโs achieved when a brand delivers a seamless experience to customers, regardless of the channel, device or context in which their interactions take place. While this united marketing front may seem like an unrealistic utopia, itโs really more of a critical requirement of tomorrowโs winning brands. Savvy marketers mightโฆ
Every day, shoppers carry tens of millions of mobile devices into brick-and-mortar stores. Retailers know they should deliver great experiences for their shoppers to use on mobile devices in-store, yet most lack the data on what shoppers really want in this regard. For this reason, DMI recently published its second annual Mobile In-Store Experience Shopperโฆ
Wow. A month into 2017 and The Limited and Wet Seal are closing their doors forever. Hundreds of stores gone, thousands of jobs gone. The rest of the brick-and-mortar retailers panic and wonder whether they can slash prices and profit margins again. Many are throwing up their hands, muttering that itโs impossible to fight theโฆ
Retail businesses certainly witnessed more than their fair share of opportunities and challenges last year. There has been a massive increase in mobile shopping, more investment in omnichannel technology than ever before and a dramatic shift towards digital selling strategies. Retailers across the globe are looking at these changes in consumer behaviors and trying toโฆ
Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.