Omnichannel

2016 Peak Season Learnings for Retailers
April 5, 2017 at 10:03 am

The 2016 peak season saw record-breaking e-commerce growth — reaching over $91.7 billion in online sales, an 11 percent year-over-year increase. The biggest three days for online shopping were Thanksgiving, Black Friday and Cyber Monday (no surprises there), but a grand total of 57 days during the holiday season exceeded $1 billion in sales (up…

Address Autocomplete: A Crucial Component of Today’s Checkout Process
April 4, 2017 at 9:31 am

The checkout page is the last and most important step in any online shopping journey, heavily affecting both a customer’s experience and a company’s bottom line. Yet retailers often overlook their checkout page when considering how to bring tech updates to their e-commerce sites. One feature that retailers are increasingly recognizing the value of is…

ThirdLove Uses Personalization to Drive Success
April 3, 2017 at 11:56 am

In episode 86 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Heidi Zak, co-founder of ThirdLove, a personalization app for bras, at a recent Total Retail Talks Live event in San Francisco. Listen in as Heidi discusses why personalization has been critical to the success of ThirdLove.

What Does the Consumer Internet of Things Mean for Marketers?
April 3, 2017 at 10:51 am

The consumer Internet of Things (cIoT) is here. But what exactly is it? It’s hard to believe, but a world in which purchasing will become seamless from thousands of new touchpoints is just around the corner. We're seeing the thin end of the wedge with FitBit, Apple Watch, Amazon Alexa, Nest and Google Home. In…

Transforming Data-Driven Marketing: How to Get Ready for the Digital to Print Revolution
March 29, 2017 at 4:02 pm

The consumer Internet of Things (cIoT) is here. But what exactly is it? It’s hard to believe, but a world in which purchasing will become seamless from thousands of new touchpoints is just around the corner. We’re seeing the thin end of the wedge with FitBit, Apple Watch, Amazon Alexa, Nest and Google Home. In […]

How Analytics Fuels These 3 Retail Trends
March 29, 2017 at 10:34 am

Experts from every corner of the retail industry descended on Las Vegas for the Shoptalk conference earlier this month, all with one ultimate goal: find ways to better connect with customers. Though where to begin in achieving that goal is less clear, especially when effective strategies are informed by all sorts of disciplines — e.g., psychology,…

A Look Into the Future
March 28, 2017 at 11:22 am

To help you prepare for what figures to be another volatile year, Total Retail sent its editorial advisory board a series of questions about what they expect to be the biggest trends, technologies and disruptors that will impact retail businesses in 2017. In addition, our board members offer their advice on how to make 2017…

Amazon Looking Into More Brick-and-Mortar Retail Concepts
March 27, 2017 at 12:30 pm

E-commerce goliath Amazon.com is looking to expand its footprint in brick-and-mortar retail, according to reports. Featured products in the possible new locations would consist of groceries and appliances, items that, traditionally, have a hard time selling online. This is another move on Amazon's part to start to grow within the grocery vertical. Within its expansion strategy,…

Target Revamping its Storefronts
March 23, 2017 at 12:51 pm

Target is getting a new look. According to reports, the big-box retailer is revamping its look in an effort to get shoppers back into its brick-and-mortar locations. The new layout was unveiled by CEO Brian Cornell in Las Vegas on Monday. Some of the features include a separate entrance and 10-minute parking for shoppers looking to pick…