Omnichannel

Today, consumers are more connected to technology while “on the go” than ever before. With over 95 percent of American adults owning a cellphone, 77 percent of which are smartphones, consumers can now connect to information from anywhere. As such, their shopping habits have also become much more mobile. At the same time, leading retailers…

Target recently announced that it will expand the functions and capabilities of its physical stores. As e-commerce continues to reshape the retail landscape, every legacy retailer has to adjust and adapt its strategies in order to attract and retain a sizable audience. Providing an optimal omnichannel experience for customers will soon be a prerequisite for…

DSW, a branded footwear and accessories retailer, was one of four companied that tied for the top spot in Total Retail’s inaugural ranking of 100 publicly traded retailers based on their omnichannel capabilities. (UGG, Urban Outfitters, Zumiez were the other three companies.) Here's an in-depth look at how DSW is serving its customers exceptional omnichannel shopping experiences.

As part of the Winter 2017 issue, Total Retail interviewed its Top Women in Retail honorees. Among the questions asked, "What do you enjoy most about working in the retail industry?" Here are select answers to that question from some of this year's honorees.

The way consumers spend money is changing. Last summer, The Wall Street Journal reported that leisure travel spending increased by 8 percent from the year prior. Yet, some lifestyle brands are getting ahead of the trend and making a shift of their own. These brands are entering the hospitality industry in hopes of attracting consumers…

I have some exciting news to share with you: Total Retail, in conjunction with Radial, a leading omnichannel commerce technology and operations provider, has just released its first-ever ranking of 100 publicly traded retailers by their omnichannel capabilities. Why focus on omnichannel retail? Simply put, today’s digitally-savvy shopper wants seamless experiences online, in-store, and on their mobile…

With the many challenges fashion retailers must contend with today — fast or even instant fashion, the proliferation of discounters, and Amazon.com's growing apparel footprint — it’s more imperative than ever that you execute an optimized markdown strategy. Trends change at the pace of social media, and even your most well-planned assortments are susceptible to…

What is merchandise planning? Every planning professional or retail executive knows the answer to this question, right? However, merchandise planning means different things depending on the retail sector, the origin and the history of the company. There's no singular approach to merchandise planning. For a fashion specialty, it’s about encapsulating the product strategies and trends…

In episode 87 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Helen Vaid, chief customer officer of Pizza Hut, during the recent Total Retail Talks Live event in San Francisco. Listen in as Helen shares why an omnichannel approach has been key to Pizza Hut's customer service success. (Helen was also named to…

It seems almost daily headlines report the fall of yet another large, reputable brand or the downsizing of a big-box retailer. In recent years, iconic retailers like Burberry, Ralph Lauren, Michael Kors and Kate Spade, to name a few, have all lost significant shares of their market value. Where large brands are hurting, big-box retailers are…