Omnichannel

Join this webinar and hear how Betabrand’s CMO, Aaron Magness, is using honest financing to boost their brand and drive better results.

The article below is an excerpt from Total Retail’s inaugural Top 100 Omnichannel Retailers report. Urban Outfitters tied with DSW, UGG, and Zumiez for the No. 1 ranking on the list. Tied for the No. 1 spot in our Top 100 ranking is millennial and Gen Z favorite Urban Outfitters. The apparel retailer received the…

Large retailers need a chief digital officer (CDO), or someone with the same charter, to drive holistic and consistent digital experiences across an entire brand. If you're not convinced, I suggest you go back to Gartner’s Top 10 Strategic Trends, understand why Deloitte gave the title a “superpower,” or try to comprehend the idea of…

Buy online, pick up in-store (BOPIS) is a valuable omnichannel concept that benefits both retailers and shoppers. For retailers, BOPIS can lead to more in-store transactions. BOPIS does what many brick-and-mortar retailers are struggling to do organically — get shoppers into their stores. Once they’re in the store, consumers are likely to browse and make…

Online retailers know that mobile continues to grow and reshape the omnichannel discussion in the U.S. When comparing the 5 percent growth on mobile to the overall 10 percent e-commerce growth, we know that many of the same purchases we used to rely on a laptop for are now happening on a tablet or phone.…

Over the last several months, the retail industry has closely watched what the federal government would determine to be an appropriate sales tax collection approach for remote sellers. While several bills are still pending at the federal level, Amazon.com, the granddaddy of e-commerce, just made the jump to finalize the collection and remittance of sales and…

A division of Deckers Brands, UGG is a footwear brand that sells its products through company-owned brick-and-mortar stores, wholesale retail partners, an e-commerce site, and a mobile app. With these multiple touchpoints available to its customers, UGG has made a seamless shopping experience across all channels a priority — as evidenced by its top ranking of 100 omnichannel retailers.

The digital marketplace has made it increasingly easy for customers to find the lowest possible price. When price is the only difference between two products, the decision is simple. However, that's rarely the case. With lower prices often come more aggravating experiences. As many bargain hunters quickly find, you get what you pay for. Customers…

The question below was included in the cover story of Total Retail’s Winter issue, Top Women in Retail 2017. Among the questions asked, “Do you have any mentors in the retail industry?” Here are select answers to that question from some of this year’s honorees.

They say loyalty is hard to come by, and this seems more true than ever in today’s retail environment. Customer retention and repeat purchasing continues to be a challenge as consumers have more avenues on their path to purchase. However, let it be known that loyalty isn't impossible to achieve. In the current retail system,…