Omnichannel

Technologies That Are Essential to a Successful Omnichannel Retail Organization
June 7, 2023 at 10:40 am

Technological advancement continues to disrupt retail strategies, altering customersโ€™ behavior and, consequently, retail businesses. New technologies influence customers as they switch between channels for research and shopping. Companies must focus on managing the numerous customer touchpoints available simultaneously. Omnichannel has become an appealing medium for retailers to interact with customers and sell their products andโ€ฆ

5 Omnichannel Marketing Trends for DTC Brands
June 5, 2023 at 9:57 am

Omnichannel marketing typically involves using a combination of digital and physical channels, such as websites, social media, email, SMS, mobile apps, in-store experiences, and customer service interactions. By leveraging data and technology, brands can track customer behavior across channels, and then use this information to create more personalized and relevant experiences. Omnichannel marketing can helpโ€ฆ

New Digital Solutions Are Solving the Retail Industryโ€™s Existential Crisis
June 1, 2023 at 4:34 pm

For the last decade, the retail industry has been on an existential search for the future of its own soul. Consumers armed with smartphones increasingly turned to browse-and-buy shopping from virtually anywhere, flipping the nature of retail on its head. Meanwhile, traditional brick-and-mortar retailers have struggled to find effective ways to keep pace with digitalโ€ฆ

An Assessment of the UK Retail Gift Card Market
May 31, 2023 at 3:58 pm

For the third consecutive year, NAPCO Research, in conjunction with Blackhawk Network, has undertaken a comprehensive review of the state of UK merchantsโ€™ gift card programmes. The 2023 review included an assessment of retailersโ€™ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The fullโ€ฆ

Comparing the Gift Card Programs of Different Product Verticals
May 24, 2023 at 3:16 pm

For the sixth consecutive year, NAPCO Research, in conjunction with Blackhawk Network, has undertaken a comprehensive review of the state of U.S. merchantsโ€™ gift card programs. The 2023 review included an assessment of retailersโ€™ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The full reportโ€ฆ

Walmart Opens Second In-Store Market Fulfillment Center
May 23, 2023 at 7:42 pm

Walmart opened a high-tech market fulfillment center in its hometown of Bentonville, Arkansas on Monday, underlining its strategic move toward expanding the use of its stores as fulfillment centers. Located inside Store 100, the center is powered by a proprietary storage and retrieval system named Alphabot. According to Walmart, the new market fulfillment centers willโ€ฆ

E-Commerce is the Evolution of Retail: How Brands and Retailers Can Bridge the Gap Between Stores and Online
May 18, 2023 at 11:34 am

Too often, brands and retailers treat their e-commerce and in-store operations as separate businesses. Each has its own product assortment, pricing strategy, inventory availability, and key performance indicators. These businesses tend to wage harmful internal battles for resources and attribution that distract from the needs of the larger organization and/or end consumer. The truth isโ€ฆ

The Race is On: 2023 is a Crucial Year for Retail Modernization
May 15, 2023 at 8:20 pm

This year, a perfect storm of economic, social and technological headwinds are buffeting the retail industry. Despite analystsโ€™ fears of a 2023 recession, consumers have switched from online to in-store sales in such large numbers, analysts describe the trend as โ€œboomerangโ€ shopping. Even so, researchers are finding that inflation is eating away their purchasing power byโ€ฆ

From Inflation to Sustainability, How Gift Cards Are Helping Address Real World Issues
May 9, 2023 at 5:16 pm

Nearly 30 years after its introduction as a method for consumers to pay for Blockbuster video rentals, the gift card has evolved from a simple paper gift certificate to a multipurpose tool that brands and consumers are putting to use in new and innovative ways. According to the Annual U.S. Prepaid Consumer Insights Study fromโ€ฆ