Omnichannel

Soccer Express Scores 25% Revenue Gain With Improved Customer Experience
July 13, 2017 at 9:21 am

Soccer Express is Canada’s largest distributor and retailer of soccer equipment and apparel. The company offers brands like Nike, Adidas and Puma to more than 150 soccer clubs across its four Canadian stores and e-commerce website. After experiencing 30 percent year-over-year growth rates, Soccer Express knew it needed to move away from its siloed, legacy…

Analytics: Brick-and-Mortar Retailers’ Bridge Into the Digital World
July 11, 2017 at 9:44 am

It’s no secret that the number of people choosing to do their shopping online continues to grow. Convenience and competitive pricing keeps consumers coming back for more, especially to Amazon.com. Over 40 percent of all online sales in 2016 were transacted through Amazon, and its dominance in e-commerce continues to grow. Still, the lion’s share…

Reports of Retail’s Death Are Greatly Exaggerated
June 27, 2017 at 11:29 am

I don’t know about you, but I’m tiring of the seemingly daily headlines declaring the death of U.S retail. Yes, it’s true many retailers are suffering from declining traffic and sales, burdensome store leases, and rising costs. However, the eternal optimist that I am, I tend to think that everything is cyclical and retail will…

Office Depot to ‘Take Care of Business’
June 26, 2017 at 12:22 pm

Office Depot announced today that it has launched a new advertising campaign using the “Taking Care of Business” theme, which it first used in 2009. The campaign again centers around the song, “Takin’ Care of Business,” which Office Depot said tested well in a survey of 2,000 shoppers that included small business owners, contract supply…

Creating a Mobile Connection
June 20, 2017 at 11:45 am

Although e-commerce sales are growing at double-digit rates, the majority of retail sales still take place in stores. Savvy retailers know their physical stores can be a killer asset in today’s omnichannel world by providing a new realm that fuses online and offline shopping to court the most valuable type of consumer — the omnichannel…

6 Tips to Take on Amazon
June 16, 2017 at 9:29 am

When it comes to e-commerce, it seems to be Amazon.com vs. everyone else. Amazon’s dominance is well documented; it has more than 300 million active users who rely on the site for everything from everyday essentials to TVs. In addition to changing the shopping experience, Amazon has changed shopper expectations. Amazon’s customers have come to…

Wegmans Partners With Instacart for Order Deliveries
June 15, 2017 at 12:27 pm

Wegmans is the latest supermarket chain to partner with Instacart, a grocery delivery startup. Instacart, which has made a name for itself by proving its model in dense, urban areas, will be testing out a suburban area for the first time with this new partnership. "Wegmans is known to be one of the highest-quality grocers…

Experience the Joy of In-Store Shopping
June 15, 2017 at 10:57 am

I hear two main culprits from senior retail executives when it comes to their companies’ troubles: getting the merchandising right (i.e., matching supply and demand), and the burgeoning growth of e-commerce. Stores are often left with either too much or not enough inventory — suffering in either circumstance. While it seems as if it’s raining…