Omnichannel

6 Tips to Take on Amazon
June 16, 2017 at 9:29 am

When it comes to e-commerce, it seems to be Amazon.com vs. everyone else. Amazon’s dominance is well documented; it has more than 300 million active users who rely on the site for everything from everyday essentials to TVs. In addition to changing the shopping experience, Amazon has changed shopper expectations. Amazon’s customers have come to…

Wegmans Partners With Instacart for Order Deliveries
June 15, 2017 at 12:27 pm

Wegmans is the latest supermarket chain to partner with Instacart, a grocery delivery startup. Instacart, which has made a name for itself by proving its model in dense, urban areas, will be testing out a suburban area for the first time with this new partnership. "Wegmans is known to be one of the highest-quality grocers…

Experience the Joy of In-Store Shopping
June 15, 2017 at 10:57 am

I hear two main culprits from senior retail executives when it comes to their companies’ troubles: getting the merchandising right (i.e., matching supply and demand), and the burgeoning growth of e-commerce. Stores are often left with either too much or not enough inventory — suffering in either circumstance. While it seems as if it’s raining…

Key Takeaways From IRCE 2017
June 15, 2017 at 10:04 am

While digital commerce is rapidly shifting, it’s nice to know there's a constant in the retail industry. The Internet Retailer Conference & Exhibition (IRCE) delivers a great event every year packed with cutting-edge content, thoughtful conversations, and predictions about the ever-changing future of online retailing. In fact, in his opening presentation, IRCE’s Kurt Peters spoke…

The Top 100 Omnichannel Retailers, Ranked by Vertical
June 14, 2017 at 12:19 pm

In Total Retail's first annual ranking of the Top 100 Omnichannel Retailers, 100 publicly traded retailers were scored based on the omnichannel features they offer their customers, from fulfillment to pricing to customer service and more. Below are the top performing retailers categorized by vertical — footwear, furniture/home decor, home improvement, apparel and accessories, department…

Agents of Change
June 13, 2017 at 12:21 pm

If you’re an executive who has worked for a company that’s been around for a long time, congrats. The fact that your employer survived the tumultuous retail climate of 2008 and the digital disruption that has occurred since is to be applauded. Often in these organizations, we find team members who have proudly logged 20-plus…

Target to Merge Cartwheel Into its Main App
June 13, 2017 at 8:30 am

Target’s mobile app strategy will undergo a significant change, starting this summer. The retailer announced it will soon combine the functionality of its Cartwheel savings app with its main shopping app. The Cartwheel app will be shut down. The Target app will also receive a notable upgrade this year, adding support for an indoor map…

The Future of Search for Retail Marketers? Google Shopping Ads
June 12, 2017 at 9:58 am

Google Shopping ads have never been so conspicuous to consumers — nor so successful for retailers. Search for "black sunglasses," and it's hard to miss the Google Shopping ads monopolizing the right rail of the desktop search engine results page (SERP), topping the mobile SERP and leading the image results page across devices. Retailers now…

Why Today’s Omnichannel Strategies See a Disconnect Between Brands and Consumers
June 12, 2017 at 9:57 am

Google Shopping ads have never been so conspicuous to consumers — nor so successful for retailers. Search for “black sunglasses,” and it’s hard to miss the Google Shopping ads monopolizing the right rail of the desktop search engine results page (SERP), topping the mobile SERP and leading the image results page across devices. Retailers now […]

The Democratization of the Retail Industry
June 7, 2017 at 2:56 pm

Technology is leveling the retail playing field, giving consumers unprecedented access to product information, the companies that sell them, and the people that make them, no matter how niche or mainstream. Enablers like Facebook, Instagram and YouTube are changing consumers’ awareness of new and emerging products. Hubba's report, The Democratization of Retail: How the Power…