Omnichannel
June 6, 2017 at 8:36 am
As they look to better connect with and serve their customers, today’s retail marketers find that personalization is a strategic imperative. According to Infosys, 59 percent of customers say that personalization influences their shopping decisions, and Forrester found that 77 percent of consumers have chosen, recommended or paid more for a brand that provides a…
June 1, 2017 at 12:41 pm
The Dallas Morning News reports that since 2007, e-commerce has added 397,000 jobs nationwide, twice as many as brick-and-mortar retail. A large portion of the e-commerce job growth can be attributed to new fulfillment centers being built across the U.S. In addition to job growth, those in e-commerce positions are earning more than their brick-and-mortar counterparts.…
May 31, 2017 at 4:42 pm
Today’s marketers work in an exciting yet challenging landscape of evolving technology and new marketing channels. It’s a customer-driven economy. Customers expect to shop, compare, purchase and consume on their own terms, through a variety of channels, and on a variety of devices. These customer demands may be pushing your business beyond its current marketing…
May 30, 2017 at 9:35 am
Amazon.com’s two grocery pickup sites in Seattle have emerged out of “beta” mode, and can now be used by members of the company’s Prime loyalty program. The concept, dubbed AmazonFresh Pickup, allows shoppers to buy items online and choose a time to collect them at a drive-in Amazon facility, where the grocery bags will be…
May 23, 2017 at 12:04 pm
In the not-so-distant past, high-end beauty and fashion brands had little reason to invest in their online presences, much less sell their product on Amazon.com. The unknowns of e-commerce, coupled with the commonplace perception of selling on Amazon, were feared to cheapen the very appeal that brought them to renown. That was then. Amazon’s growing retail orbit has…
May 22, 2017 at 11:20 am
As the battle between brick-and-mortar retailers and online giants like Amazon.com wages on, retailers are now transitioning to zero inventory and putting excess inventory in an online shop. This strategy, often referred to as an “endless aisle,” is being used by big-box and specialty retailers alike. Stores are able to reach digital shoppers using online…
May 22, 2017 at 10:15 am
Car service? Check. Dinner? Check. Beer and wine? Check. In today’s on-demand economy, consumers can order virtually anything with the simple touch of a finger and have it at their doorstep in a matter of hours, if not sooner. Not only do consumers want this, they expect it. And they don’t want to pay exorbitant,…
May 22, 2017 at 9:35 am
In episode 93 of Total Retail Talks, Brian Seewald, vice president, digital, DSW, discusses the footwear retailer's top ranking in Total Retail's inaugural Top 100 Omnichannel Retailers report. Seewald discusses how DSW is bringing digital into its brick-and-mortar stores, as well as the technologies underpinning the retailer's omnichannel efforts, from inventory management to product returns and more.
May 19, 2017 at 11:06 am
Welcome to another episode of Retail Right Now, recapping the week's top retail news. This week, reports came out that Amazon.com may be entering the pharmaceutical business, Lands’ End's new CEO believes omnichannel will save the company, and Starbucks had a software glitch that led customers to get free coffee.
May 19, 2017 at 10:57 am
Lucky Brand, a retailer of jeans, casual wear and accessories, is adapting its operations to account for the omnichannel behaviors of its customers. This is a challenge not unique to Lucky Brand. Retailers are looking to make the purchase experience, and particularly order fulfillment, as easy for its customers as possible. That means the introduction…
