Omnichannel
July 25, 2017 at 9:59 am
The idea of "conversational commerce" has gained traction in recent retail conversations, particularly emphasizing the rise of online technology like chatbots and how retailers are using them to engage customers. The term, coined by ex-Uber, ex-Google product and UX designer Chris Messina in 2015, continues to grow in popularity in many retailers’ strategies, but a…
July 24, 2017 at 9:16 am
In an era when you can search for anything online in a matter of seconds, how do you encourage customers to ditch the search and, instead, return to your store again and again? I’d argue the key is genuine personalization … with a healthy dollop of seamless delivery. Personalization has been bantered about for years…
July 20, 2017 at 12:12 pm
L.L. Bean is stepping away from its traditional back-to-school catalog. Ad Age reports the Maine-based retailer is rolling out a new website with a digital push and three TV spots centered around its new "Be an Outsider" campaign. It's all part of an effort from the traditional catalog business to become more digital centric. "The campaign…
July 14, 2017 at 7:51 am
Attendees of this interactive webinar will learn why retailers struggle under the weight of increasing amounts of data.
July 13, 2017 at 9:21 am
Soccer Express is Canada’s largest distributor and retailer of soccer equipment and apparel. The company offers brands like Nike, Adidas and Puma to more than 150 soccer clubs across its four Canadian stores and e-commerce website. After experiencing 30 percent year-over-year growth rates, Soccer Express knew it needed to move away from its siloed, legacy…
July 12, 2017 at 12:57 pm
The retail market and customer expectations are changing so fast that retailers, large and small, struggle to keep up. Between 2010 and 2014, e-commerce grew by an average of $30 billion annually, and over the past three years, average annual growth has increased to $40 billion. Online and other nonstore sales are expected to grow…
July 11, 2017 at 9:44 am
It’s no secret that the number of people choosing to do their shopping online continues to grow. Convenience and competitive pricing keeps consumers coming back for more, especially to Amazon.com. Over 40 percent of all online sales in 2016 were transacted through Amazon, and its dominance in e-commerce continues to grow. Still, the lion’s share…
June 27, 2017 at 11:29 am
I don’t know about you, but I’m tiring of the seemingly daily headlines declaring the death of U.S retail. Yes, it’s true many retailers are suffering from declining traffic and sales, burdensome store leases, and rising costs. However, the eternal optimist that I am, I tend to think that everything is cyclical and retail will…
June 26, 2017 at 12:22 pm
Office Depot announced today that it has launched a new advertising campaign using the “Taking Care of Business” theme, which it first used in 2009. The campaign again centers around the song, “Takin’ Care of Business,” which Office Depot said tested well in a survey of 2,000 shoppers that included small business owners, contract supply…
June 23, 2017 at 12:49 pm
Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.
