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Omnichannel
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L.L. Bean is stepping away from its traditional back-to-school catalog. Ad Age reports the Maine-based retailer is rolling out a new website with a digital push and three TV spots centered around its new "Be an Outsider" campaign. It's all part of an effort from the traditional catalog business to become more digital centric. "The campaignโฆ
Attendees of this interactive webinar will learn why retailers struggle under the weight of increasing amounts of data.
Soccer Express is Canadaโs largest distributor and retailer of soccer equipment and apparel. The company offers brands like Nike, Adidas and Puma to more than 150 soccer clubs across its four Canadian stores and e-commerce website. After experiencing 30 percent year-over-year growth rates, Soccer Express knew it needed to move away from its siloed, legacyโฆ
The retail market and customer expectations are changing so fast that retailers, large and small, struggle to keep up. Between 2010 and 2014, e-commerce grew by an average of $30 billion annually, and over the past three years, average annual growth has increased to $40 billion. Online and other nonstore sales are expected to growโฆ
Itโs no secret that the number of people choosing to do their shopping online continues to grow. Convenience and competitive pricing keeps consumers coming back for more, especially to Amazon.com. Over 40 percent of all online sales in 2016 were transacted through Amazon, and its dominance in e-commerce continues to grow. Still, the lionโs shareโฆ
I donโt know about you, but Iโm tiring of the seemingly daily headlines declaring the death of U.S retail. Yes, itโs true many retailers are suffering from declining traffic and sales, burdensome store leases, and rising costs. However, the eternal optimist that I am, I tend to think that everything is cyclical and retail willโฆ
Office Depot announced today that it has launched a new advertising campaign using the โTaking Care of Businessโ theme, which it first used in 2009. The campaign again centers around the song, โTakinโ Care of Business,โ which Office Depot said tested well in a survey of 2,000 shoppers that included small business owners, contract supplyโฆ
Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.
Although e-commerce sales are growing at double-digit rates, the majority of retail sales still take place in stores. Savvy retailers know their physical stores can be a killer asset in todayโs omnichannel world by providing a new realm that fuses online and offline shopping to court the most valuable type of consumer โ the omnichannelโฆ
When it comes to e-commerce, it seems to be Amazon.com vs. everyone else. Amazonโs dominance is well documented; it has more than 300 million active users who rely on the site for everything from everyday essentials to TVs. In addition to changing the shopping experience, Amazon has changed shopper expectations. Amazonโs customers have come toโฆ