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Omnichannel
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Getting your product on the top shelf isnโt as important any more when the shelves themselves are smart and know what you want the moment you walk in. Gaining product presence in retail is a difficult enough challenge, and once manufacturers have gained those retail distribution outlets, they still need to jockey for position onโฆ
Supposedly, Tori Spelling once said, โbad shopping habits die hard.โ The "Beverly Hills 90210" actress was probably talking about her own shopping habits, but in a larger sense, Spelling, who helped personify consumerism in the 1990s, when the mall was king and Amazon.com was merely another dot-com, pretty much nailed todayโs retail business, where bad habitsโฆ
In episode 115 of Total Retail Talks, recorded at Shop.org last month in Los Angeles, Adam Goldenberg, co-CEO of TechStyle Group, parent company of retail brands Fabletics, JustFab, and ShoeDazzle, discusses personalization, subscription fashion and the future of TechStyle Group.
Target Corp. said this week that it would remodel more than 1,000 stores by the end of 2020, as well as expand its Target Restock program and open new stores. As for the remodels, Target said it will combine โthe best of our digital and technology upgrades, elevated merchandise presentations and fulfillment services to makeโฆ
Retailers are responding rapidly to the shift from in-store sales to online sales by spending considerable time and financial resources on improving their integrated omnichannel customer experiences. These tools enable consumers to view, research and purchase products across all available sales channels. They also allow retailers to capture, manage and shape customer purchasing behavior. Retailersโฆ
Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends theyโre tracking, and theirโฆ
The holidays are a big season for retailers, and every marketer is looking for a new, omnichannel way to drive sales. Some recent reports brought up a few data points that might help guide new strategies: NetElixer predicts a 10 percent increase in e-commerce sales this holiday season, but thatโs down 1 percent from anโฆ
The holidays are a big season for retailers, and every marketer is looking for a new, omnichannel way to drive sales. Some recent reports brought up a few data points that might help guide new strategies: NetElixer predicts a 10 percent increase in e-commerce sales this holiday season, but thatโs down 1 percent from an [โฆ]
A collection of the top tips featured in Total Retailโs magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.
In todayโs fast-changing landscape, retail brands face an escalating number of challenges, from shifting consumer behaviors to the imperatives of digital transformation. In years past, many would consider multichannel as just having a brick-and-mortar store and an online presence. Today, retailers must adopt more robust multichannel strategies and deliver a cohesive brand experience to remainโฆ