Omnichannel

Getting Mobile: The New Omnichannel Retail Experience
November 7, 2017 at 10:25 am

The way we shop is changing, so it’s only natural that retailers would change their approach to fit consumer demands. According to Worldpay, omnichannel shoppers spend between 50 percent to 300 percent more than single-channel shoppers. However, the tactics online retailers are adopting are surprisingly similar. In fact, they’re starting to act a little more…

Is Your Brand Ready for the Black Friday Rush?
November 6, 2017 at 10:07 am

Black Friday is poised to be strong for U.S. retailers this year, according to findings from a recent study conducted by Periscope® By McKinsey, which was designed to determine consumer sentiment towards the shopping event as well as the categories consumers will shop in and how they will shop. Almost half (44 percent) of U.S.…

Amazon to End AmazonFresh Delivery Service in Some Areas
November 3, 2017 at 11:12 am

Amazon.com is ending its Fresh grocery delivery service for select areas, though it will continue to operate in more than a dozen cities. Reuters reports AmazonFresh deliveries will stop for some people after Nov. 30 in suburban Pennsylvania and New Jersey, according to messages sent to customers. AmazonFresh started more than a decade ago, but…

Govberg Jewelers Finds Success With Retail 3.0
November 2, 2017 at 11:01 am

2017 hasn’t really been a great year for retail. In fact, “tumultuous” is a word that comes to my mind when describing the industry this year. With an increasing competitive market and ever-changing digital landscape, retailers have struggled to find their footing. However, there have been success stories, and Govberg Jewelers is one of them. The…

A Chat With Mike Halula, Retail Analytics Practice Lead for the Americas, Teradata
November 1, 2017 at 2:11 pm

In an interview at the Teradata Partners Conference in Anaheim, Calif., last week, Mike Halula, retail analytics practice lead for the Americas, Teradata, touched on a variety of topics regarding the current and future state of the retail industry: On Marketing to Millennials "Marketers are trying to figure out how customers want to be connected…

Target Launches In-Store Checkout App
November 1, 2017 at 11:54 am

Target is making moves to become more omnichannel before the 2017 holiday season. Yesterday, the big-box retailer announced a new app called "myCheckout" for its in-store staff that will allow them to process online transactions on the customer's behalf, including taking payments from the store floor when merchandise is unavailable. TechCrunch reports the myCheckout app…

Brick-and-Mortar Isn’t Dead Yet … And E-Commerce Tells Us Why
October 26, 2017 at 12:10 pm

Despite predictions that the end of brick-and-mortar is near, we’re seeing more and more brands that are continuing to invest in it. Alibaba is just the latest e-commerce company to expand its presence into brick-and-mortar, with Square recently announcing its first physical shop location. These announcements come in the wake of Amazon.com's industry-changing purchase of…

Sears to Bring Back its Iconic Holiday Catalog
October 26, 2017 at 11:47 am

This week, Sears announced it's bringing back its iconic holiday catalog. The department store chain hasn't had a catalog since 2011. CNBC reports Sears has "reinvented" the 120-page gift guide, which includes holiday decor, home furnishings, games and toys, appliances, apparel and more. There will also be a digital version available on the retailer's app…

Amazon Launches In-Home Delivery Service
October 25, 2017 at 10:21 am

Amazon.com has launched Amazon Key, an in-home delivery service exclusively for Amazon Prime members. The service relies on Amazon’s new Cloud Cam and compatible smart lock. The Verge reports the camera is the hub, connected to the internet via home Wi-Fi. Then, the camera talks to the lock over Zigbee, a wireless protocol used by…

Online Retailers’ New Best Prospect? The Post-Purchase Customer
October 24, 2017 at 8:46 pm

Most retailers put a lot of time and effort into attracting new customers. It makes sense: you need customers to buy your products and sustain your business. However, generating more sales from existing customers is a more efficient, less expensive way to grow. The probability of selling to an existing customer is 60 percent to…