Omnichannel

In a crowded school supply marketplace where consumers shop in-store and online, brands are trying many approaches to stand out from the competition. The most successful brands recognize the potential of omnichannel experiences in maximizing back-to-school sales. By seamlessly integrating online and offline channels, these brands create a cohesive, personalized shopping journey that engages consumers…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Josh Goodelman, chief revenue and operating officer at KWI, a retail point-of-sale and unified commerce platform. Listen in as Goodelman discusses his current role and professional background (1:00), KWI's offerings for retail clients (2:00), and highlights from Total Retail's 2023 Retail Technology Report, recently produced in…

It’s true: American consumers love shopping online. But are they ready to abandon in-store shopping? Not anytime soon. Data from the popular traffic and navigation app Waze shows visits to retail locations are up significantly in 2023. What consumers really want is the best of both worlds. They want to blend digital and physical shopping…

A compelling and engaging omnichannel strategy is critical to garnering customer acquisition and loyalty — something most retailers and brands are well aware of by now. A consistent brand experience both in-store and online ensures strong digital and foot traffic, while promoting a brand reputation that’s reliable and consistent. There are plenty of examples of a…

The rise of e-commerce within the last two decades and — more recently — the COVID-19 pandemic has undeniably reshaped the retail landscape. However, contrary to the narrative of the death of brick-and-mortar stores, physical retail continues to play a significant role in the consumer market. The key to understanding this lies in the concept of…

Rather than make readers wait for the punchline, I want to lead with the fact that the 2023 back-to-school shopping experience will be omnichannel. According to data from Nielsen IQ, 41 percent of consumers are planning on an omnichannel shopping experience for back-to-school, while 35 percent will be buying in physical stores, and 25 percent…

A Ranking of Publicly Traded Companies Based on Year-Over-Year Net Sales Growth

NAPCO Research, in conjunction with Blackhawk Network, conducted a comprehensive review of the state of merchants’ gift card programs in three markets: Australia, United Kingdom, United States. The 2023 review included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. After…

The recently released 2023 Merchant Gift Card Omnicommerce Evaluation, Australia Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, features an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings. The report seeks to provide an omnicommerce view into the consumer gift card purchase and recipient experience. The full report can…

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