Omnichannel

Back-to-School Will Be an Omnichannel Shopping Experience
August 1, 2023 at 4:35 pm

Rather than make readers wait for the punchline, I want to lead with the fact that the 2023 back-to-school shopping experience will be omnichannel. According to data from Nielsen IQ, 41 percent of consumers are planning on an omnichannel shopping experience for back-to-school, while 35 percent will be buying in physical stores, and 25 percentโ€ฆ

Infographic Offers View Into Global Gift Card Market
July 27, 2023 at 4:37 pm

NAPCO Research, in conjunction with Blackhawk Network, conducted a comprehensive review of the state of merchantsโ€™ gift card programs in three markets: Australia, United Kingdom, United States. The 2023 review included an assessment of retailersโ€™ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. Afterโ€ฆ

How the Gift Card Programs of Retail Product Verticals Stack Up
July 20, 2023 at 5:42 pm

The recently released 2023 Merchant Gift Card Omnicommerce Evaluation, Australia Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, features an assessment of retailersโ€™ e-commerce/digital, mobile, and in-store gift card offerings. The report seeks to provide an omnicommerce view into the consumer gift card purchase and recipient experience. The full report canโ€ฆ

Best Practices for Improving Gift Card Performance
July 13, 2023 at 4:40 pm

As part of the 2023 Merchant Gift Card Omnicommerce Evaluation, Australia Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, best practices for the three channels evaluated (digital/e-commerce, in-store, mobile) were included. The best practices are intended to help readers improve the performance of their gift card programs, including driving increasedโ€ฆ

GlassesUSA.com's Vision for Future Growth Includes Tech, Omnichannel
July 10, 2023 at 5:38 pm

In episode 409 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Eldad Rothman, co-founder and chief operating officer of GlassesUSA.com, an independent online eyewear brand. Rothman provides an overview of the direct-to-consumer brand (1:00), the inspiration that led him and his co-founders to start the business (2:00), and the growth potential for GlassesUSA.com in theโ€ฆ

An Assessment of the Australian Retail Gift Card Market
July 6, 2023 at 4:36 pm

For the second consecutive year, NAPCO Research, in conjunction with Blackhawk Network, has undertaken a comprehensive review of the state of Australian merchantsโ€™ gift card programs. The 2023 review included an assessment of retailersโ€™ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The fullโ€ฆ

Retail Resurgence: Why Brick-and-Mortar is Central to the Omnichannel Equation
June 26, 2023 at 2:29 pm

For many, the 2008 recession marked legacy retail's first nail in the coffin. The Great Recession led to the collapse of countless storied names, many with decades-long histories. The growing popularity of online shopping and, later, the COVID-19 pandemic only accelerated this downward trajectory. And yet, despite this purported death spiral, legacy retail still livesโ€ฆ

8 Tips for Increasing Gift Card Sales
June 14, 2023 at 7:47 pm

As part of the 2023 UK Retail Gift Cards Evaluated: Comprehensive Guide for Best Practice and Opportunities, UK Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, best practices for the three channels evaluated (digital/e-commerce, in-store, mobile) were included. The best practices are intended to help readers improve the performance ofโ€ฆ