Omnichannel

Does your team have an omnichannel e-commerce marketing strategy? If you don’t have a fully formed strategy yet, you’re not alone. A shocking 86 percent of e-commerce marketers haven't executed a full omnichannel strategy, according to the 2017 Ecommerce Holiday Report. This seems completely counter to all the discussions going on in the e-commerce marketing…

After a tumultuous decade featuring the rise of e-commerce and m-commerce, and the challenges of developing a full omnichannel experience, retailers may be hoping for smoother sailing to come. However, our A.T. Kearney study, America’s Next Commercial Revolution: Influence vs. Affluence, shows an oncoming gale — and without the right preparation and tactics, some companies…

Now that we’re in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What does…

In a mad dash to beat sales goals from the year prior, retailers across the globe are revving the engines of their holiday strategies. According to research conducted by Monetate, 67 percent of companies that don’t hit their multiyear Black Friday average will fail to hit their multiyear rest of the holiday season average. Additionally,…

Every year, retailers gear up for what's essentially their Super Bowl, Oscars, Emmys and Grammys rolled into one: the holiday season. Pundits make predictions. Analysts run forecasts. And, of course, every industry player has been plotting strategy for months, looking to beat last year’s numbers and earn kudos for standing out in an extremely crowded…

In episode 119 of Total Retail Talks, Rob Royer, founder and CEO of Interior Define, discusses how the custom furniture retailer is using technology to help bridge the gap between customers’ online and offline shopping experiences.

Over the past few decades, we’ve seen a lot of physical retail businesses transition to become online businesses (or physical-online hybrids). This makes sense. Online juggernauts like Amazon.com have changed the way people buy things, and physical retail stores have had difficulty keeping pace. Transitioning to at least a partially online model is a kind…

In nearly every retail boardroom, the message is the same: “omnichannel retail is the future, and we need to get ready.” And while many retailers have made significant improvements in their channel integration strategy, there's little consensus into the overall maturity of regional markets. To that end, OrderDynamics conducted a study of more than 1,000…

The National Retail Federation (NRF) reported this week that more than 164 million people are expected to shop during the upcoming Thanksgiving weekend. The NRF reports reports 69 percent of Americans are planning to shop over the now infamous Black Friday and Cyber Monday weekend. CBS Philadelphia reports of those shopping, 20 percent plan to…

The holiday shopping season typically generates around 20 percent of the average retailer’s annual revenue, but 2017 is difficult to forecast. Consumer confidence has increased, but continued economic and political instability could dampen shopper enthusiasm. In spite of potential instability, there are holiday shopping trends to expect as we move from Black Friday to year…