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Omnichannel
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After a tumultuous decade featuring the rise of e-commerce and m-commerce, and the challenges of developing a full omnichannel experience, retailers may be hoping for smoother sailing to come. However, our A.T. Kearney study, Americaโs Next Commercial Revolution: Influence vs. Affluence, shows an oncoming gale โ and without the right preparation and tactics, some companiesโฆ
Now that weโre in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What doesโฆ
In a mad dash to beat sales goals from the year prior, retailers across the globe are revving the engines of their holiday strategies. According to research conducted by Monetate, 67 percent of companies that donโt hit their multiyear Black Friday average will fail to hit their multiyear rest of the holiday season average. Additionally,โฆ
Every year, retailers gear up for what's essentially their Super Bowl, Oscars, Emmys and Grammys rolled into one: the holiday season. Pundits make predictions. Analysts run forecasts. And, of course, every industry player has been plotting strategy for months, looking to beat last yearโs numbers and earn kudos for standing out in an extremely crowdedโฆ
In episode 119 of Total Retail Talks, Rob Royer, founder and CEO of Interior Define, discusses how the custom furniture retailer is using technology to help bridge the gap between customersโ online and offline shopping experiences.
Over the past few decades, weโve seen a lot of physical retail businesses transition to become online businesses (or physical-online hybrids). This makes sense. Online juggernauts like Amazon.com have changed the way people buy things, and physical retail stores have had difficulty keeping pace. Transitioning to at least a partially online model is a kindโฆ
In nearly every retail boardroom, the message is the same: โomnichannel retail is the future, and we need to get ready.โ And while many retailers have made significant improvements in their channel integration strategy, there's little consensus into the overall maturity of regional markets. To that end, OrderDynamics conducted a study of more than 1,000โฆ
The National Retail Federation (NRF) reported this week that more than 164 million people are expected to shop during the upcoming Thanksgiving weekend. The NRF reports reports 69 percent of Americans are planning to shop over the now infamous Black Friday and Cyber Monday weekend. CBS Philadelphia reports of those shopping, 20 percent plan toโฆ
The holiday shopping season typically generates around 20 percent of the average retailerโs annual revenue, but 2017 is difficult to forecast. Consumer confidence has increased, but continued economic and political instability could dampen shopper enthusiasm. In spite of potential instability, there are holiday shopping trends to expect as we move from Black Friday to yearโฆ
The way we shop is changing, so itโs only natural that retailers would change their approach to fit consumer demands. According to Worldpay, omnichannel shoppers spend between 50 percent to 300 percent more than single-channel shoppers. However, the tactics online retailers are adopting are surprisingly similar. In fact, theyโre starting to act a little moreโฆ